Director of Performance Marketing
True Talent Solutions Partners · New York · onsite
ABOUT THE ROLE
Lead consumer acquisition for a growth-stage education company, combining hands-on campaign management with strategic ownership of performance marketing. You will shape channel strategy and help grow a high-ticket lead-generation business while maintaining lead quality and acquisition targets.
WHAT YOU'LL DO
- Own acquisition strategy and execute campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, and emerging advertising platforms.
- Identify and scale demand-generation channels based on business needs, lead quality, and CPA targets.
- Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands.
- Lead creative testing with an external agency, including AI-assisted UGC and new ad formats.
- Manage a junior marketer and collaborate with sales, SEO, and lifecycle marketing teams.
- Develop forecasts, report on performance, and improve conversion across the lead-to-consultation funnel.
- Manage SEO and answer engine optimization efforts, and advise leadership on go-to-market strategy and revenue growth.
WHAT WE'RE LOOKING FOR
- Five to eight years of performance marketing experience across paid search and paid social, with recent hands-on platform execution.
- Experience managing annual paid media budgets of $10 million or more and scaling acquisition while maintaining CPA targets.
- Background in lead generation for high-ticket services, ideally with offers priced at $5,000 or more.
- Hands-on SEO and answer engine optimization experience, plus a first-principles approach to channel strategy.
- Experience in a startup or growth-stage business, or an agency serving startups; familiarity with competitive consumer brands is a plus.
- Working knowledge of Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, analytics, attribution, CRM and marketing automation systems, SQL or Python, and AI creative tools.
COMPENSATION & BENEFITS
Base salary: $280,000 to $300,000 annually. Visa sponsorship is not available.
LOCATION
On-site in New York, New York.