Regional Sales Manager (Performance Cars)
BYD Europe · Dubai, UAE
BYD Middle East
Role PurposeDrive profitable retail sales for the assigned performance and luxury flagship models across the Middle East through our dealer partners. The role combines regional sales planning, dealer performance management and private-client development, delivering sales targets and a customer experience consistent with the positioning of each model.
Model portfolio: DENZA Z, DENZA Z9GT, YANGWANG U9, YANGWANG U8 and YANGWANG U8L.
Key Responsibilities· Sales strategy and delivery: Develop and execute sales plans for each assigned model and market. Translate regional objectives into dealer targets, customer-development priorities and clear action plans.
· Dealer performance management: Lead regular business reviews with dealers covering retail sales, orders, customer pipeline, conversion, cancellations and inventory. Agree corrective actions and follow through on delivery.
· Private-client development: Work with dealers to build relationships with high-net-worth customers, collectors, business leaders, family offices and relevant corporate accounts. Support key customer negotiations and bespoke purchase requirements.
· Customer experience: Establish standards for enquiry handling, private viewings, demonstrations, vehicle presentation and handover, tailored to each model. Coordinate with aftersales teams to resolve customer concerns and maintain ownership satisfaction.
· Commercial discipline: Monitor transaction prices, discounts and sales support against approved policies. Recommend targeted commercial actions that support growth while protecting profitability, brand value and residual values.
· Inventory and forecasting: Consolidate dealer forecasts and align customer orders and vehicle allocations with demand. Manage stock availability, ageing inventory and demonstration vehicles to support healthy retail sales.
· Dealer capability: Develop designated dealer sales specialists and assess showroom readiness. Coordinate product training, luxury and performance selling skills, sales coaching and consistent customer relationship management practices.
· Launches and customer engagement: Partner with marketing, product and dealer teams on launches, private previews, driving experiences, customer events and referral programmes. Track resulting qualified leads, orders and retail deliveries.
· Market intelligence and reporting: Monitor competitor products, pricing and customer offers. Provide accurate performance reporting and practical recommendations to regional leadership and headquarters.
Candidate Profile· Bachelor’s degree in business, marketing or a related discipline.
· At least eight years of automotive sales experience, including three years in luxury or performance automotive sales management.
· Proven success developing private-client business, managing dealer or distributor partnerships and delivering sales targets.
· Strong understanding of Middle East luxury customers and automotive markets; regional experience preferred.
· Commercially strong in pricing, negotiation, forecasting, inventory management and sales performance analysis.
· Confident managing senior dealer stakeholders and high-value customers.
· Able to influence dealer teams, establish accountability and coordinate across functions.
· Knowledge of electric vehicles and advanced automotive technology preferred.
· Fluent English; Arabic is an advantage. Willingness to travel across the region.
Key Performance Indicators· Retail sales achievement by assigned model and market.
· Profitability and sales-support expenditure against agreed plans.
· Qualified customer pipeline, conversion and cancellation rates.
· Inventory ageing and forecast accuracy.
· Customer satisfaction and compliance with luxury sales standards.
· Dealer capability and completion of agreed performance actions.