COMMERCIAL STRATEGY & PLANNING MANAGER
Vueling · Viladecans, Spain
At Vueling, we connect people, places and opportunities ✈️
As part of the IAG Group, we are one of Europe’s leading airlines, serving around 250 routes across 30 countries and welcoming millions of customers every year. With more than 5,000 employees, Vueling is the only European airline recognized as a Top Employer for three consecutive years. Driven by innovation, collaboration, and a commitment to sustainability, we are shaping the future of aviation while creating an environment where our people can grow, contribute, and make an impact.
MissionSupport the definition, planning, and execution of Vueling’s commercial strategy, translating long-term business objectives into actionable initiatives, commercial roadmaps, and channel performance targets. The role is responsible for driving cross-functional alignment across Sales, Distribution, Revenue Management, Digital, Marketing, and Customer Experience teams to ensure sustainable revenue growth, enhanced market competitiveness, and the successful delivery of strategic priorities.
The ideal candidate will have a strong background in data analysis, business intelligence, data-driven decision making, and commercial and sales strategy development, with the ability to translate insights into business actions and measurable commercial outcomes. In addition, the candidate should have experience using Artificial Intelligence (AI) tools and methodologies, including Generative AI, predictive analytics, machine learning applications, and AI-powered business solutions, to improve business processes, enhance decision making, and drive commercial performance.
Tasks & Responsibilities- Define and maintain Vueling's three-year Commercial Strategy and annual Commercial Roadmap, establishing priorities, sales channel objectives and market plans across B2C and B2B businesses.
- Translate corporate objectives into strategic initiatives, business plans and measurable commercial targets.
- Coordinate and align initiatives across Revenue Management, Digital, Sales & Distribution, Marketing, Loyalty, Product and Customer Experience teams.
- Lead cross-functional strategic projects, including new product launches, commercial proposition enhancements, competitive responses and channel development initiatives.
- Conduct market analysis, customer research and competitive benchmarking to identify growth opportunities, emerging trends and strategic risks.
- Develop business cases, financial models, scenario analyses and strategic recommendations to support executive decision-making.
- Establish governance frameworks, planning methodologies and prioritisation processes for commercial initiatives.
- Monitor initiatives, track KPIs, assess risks and provide performance updates to senior leadership and executive committees.
- Collaborate with Finance, Network Planning, Transformation, Data & Technology and other corporate functions to ensure strategic alignment and execution excellence.
- Manage relationships with external stakeholders, including IAG Strategy teams, research agencies, consulting firms, industry associations and strategic partners.
- Identify, assess and support the implementation of new business models, strategic partnerships and revenue-generating opportunities.
- Prepare and present executive-level recommendations, influencing decision-making at Commercial Leadership Team and Management Committee level.
Academic Background- Bachelor's Degree in Business Administration, Economics, Engineering or a related field.
- Postgraduate qualification (MBA or Master's Degree) in Strategy, Finance, Business Transformation, Innovation or Commercial Management is highly valued.
- Fluent English and Spanish (C1 level or equivalent).
Experience- 5 to 8 years of experience in Commercial Strategy, Corporate Strategy, Management Consulting, Revenue Management, Business Planning or similar analytical and strategic functions.
- Proven experience leading cross-functional initiatives involving multiple business stakeholders.
- Experience using Artificial Intelligence tools and methodologies (e.g., Generative AI, predictive analytics, machine learning applications, or AI-powered business solutions) to improve business processes and commercial performance.
- Strong track record developing business cases, strategic analyses and executive-level recommendations.
- Experience influencing stakeholders in matrix organisations without direct authority.
- Demonstrated ability to translate strategy into actionable roadmaps and execution plans.
- Experience managing complex and ambiguous business challenges through structured problem solving.
- Previous exposure to aviation, travel, e-commerce, digital businesses, consulting or corporate strategy environments will be considered a strong advantage.
SkillsStrategic & Analytical Skills- Commercial strategy development and long-term business planning.
- Strategic thinking and structured problem solving.
- Market analysis, customer insights and competitive intelligence.
- Financial modelling, forecasting, scenario analysis and business case development.
- Data-driven decision-making and performance measurement.
- KPI definition and strategic initiative evaluation.
Project & Stakeholder Management- Cross-functional leadership and alignment.
- Project governance and strategic programme management.
- Influencing and stakeholder management in complex matrix organisations.
- Change management and organisational coordination.
- Prioritisation and decision-making support.
Communication & Presentation- Executive storytelling and presentation skills.
- Ability to communicate complex analyses clearly to senior audiences.
- Strong written and verbal communication skills in English and Spanish.
- Negotiation and relationship-building capabilities.
Technical Skills- Advanced Excel for modelling and business analysis.
- Advanced PowerPoint for executive presentations.
- Knowledge of data visualisation and BI tools is desirable.
- Familiarity with AI-enabled tools and commercial planning technologies is a plus.
💛 Vueling Values
Our values are what we believe in, what we stand for and how we behave.
- Make it happen
- Make it better
- Make it safe
- Make it cost-focused
- Make it customer-oriented
- Win together
Vueling is committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other status.