Head of North America Commercial Marketing
spgi · New York, New York, United States
About the Role:
Grade Level (for internal use):
13The Team:
S&P Dow Jones Indices is seeking a Head of North America Commercial Marketing to lead marketing programs that drive awareness, engagement, and adoption of S&P DJI offerings and index-linked products across the region.
This senior role will focus on leading commercially oriented marketing, including Account-Based Marketing, partner marketing, demand generation, thought leadership, events, and sales enablement. The successful candidate will work closely with commercial leadership, sales and account management, product management, communications, legal, and global marketing teams to support revenue growth, strengthen client relationships, and expand S&P DJI’s market presence.
The role requires a self-starting marketing leader with strong commercial judgment, financial services expertise, the ability to influence senior stakeholders in a global, matrixed organization, and the resilience to work effectively under pressure while managing competing priorities and meeting tight deadlines.
Responsibilities and Impact:
Commercial Marketing Strategy
- Lead the North America commercial marketing strategy and team in support of regional business objectives, priority client segments, product initiatives, and revenue goals.
- Partner with commercial, product, and research leaders to identify growth opportunities and develop targeted marketing plans for institutional investors, asset managers, ETF issuers, exchanges, wealth platforms, advisors, brokerages, insurance firms, and other financial intermediaries.
- Represent North America marketing priorities within the global marketing organization and ensure regional business needs are reflected in campaign planning, product launches, and go-to-market activity.
Account-Based and Partner Marketing
- Develop, lead, and execute Account-Based Marketing and partner marketing programs with key clients and strategic commercial partners across North America to support mutual growth, client engagement, and market visibility.
- Create tailored campaigns, content, events, and sales enablement materials that address client needs and support commercial objectives.
Campaigns, Demand Generation, and Performance
- Oversee integrated marketing campaigns across email, digital advertising, paid media, social media, events, content syndication, and partner channels.
- Collaborate with marketing operations, analytics, digital, and content teams to improve audience segmentation, campaign performance, lead quality, and marketing return on investment.
- Ensure marketing activity supports the North America sales pipeline and provides actionable insights to commercial teams.
- Track and report on results, including engagement, qualified leads, client activation, partner participation, and contribution to business objectives.
Thought Leadership, Content, and Investor Education
- Guide the development of thought leadership, investor education, and product-focused content for North American audiences.
- Partner with Product Management, Index Investment Strategy, Communications, and commercial teams to translate market trends, investment themes, and index solutions into compelling marketing narratives.
Events, Partnerships, and Market Presence
- Define and lead North America events and market outreach programs, including client events, industry conferences, webinars, partner programs, exchange collaborations, and thought leadership forums.
- Build and maintain meaningful relationships with relevant industry communities, associations, distribution platforms, and strategic partners.
- Support initiatives that position S&P DJI as a leading independent index solutions provider and a valued partner for investment product distribution.
Stakeholder and Matrix Management
- Work effectively across a global, matrixed organization, partnering with teams across marketing, sales, product, research, communications, legal, compliance, and business leadership.
- Engage confidently with senior stakeholders, including commercial leaders, product leaders, client-facing teams, C-suite executives, and external partners.
- Operate with a high degree of autonomy while maintaining regular and clear communication, accountability, and alignment with global standards and regional objectives.
Compensation/Benefits Information: (This section is only applicable to US candidates)
S&P Global states that the anticipated base salary range for this position is $124,676 to $192,585. Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses and certifications.
In addition to base compensation, this role is eligible for an annual incentive plan. This role is not eligible for additional compensation such as an annual incentive bonus or sales commission plan.
This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, please click here.
What We’re Looking For:
Basic Required Qualifications:
Experience
- 10-15+ years of financial services marketing experience in a B2B or B2B2C environment. Experience with an index provider, exchange, ETF or fund issuer, asset manager, wealth manager, brokerage, financial data provider, or investment solutions firm is strongly preferred.
- Proven track record developing marketing strategies that support revenue growth, client engagement, product adoption, and market share expansion.
- Experience with Account-Based Marketing, partner marketing, demand generation, campaign management, product marketing, content development, and sales enablement.
- Demonstrated ability to work with senior sales, product, and business leaders to translate business priorities into measurable marketing programs.
- Accomplished team leader and mentor, with the ability to inspire, guide and develop a high-performing marketing team while fostering collaboration, accountability, and continuous growth across the team.
- Track record of operating in a multinational, matrixed organization and collaborating across regions, functions, and stakeholder groups.
Knowledge
- Strong understanding of the North American investment management landscape, including asset managers, ETF issuers, exchanges, institutional investors, wealth platforms, advisors, brokerages, and financial intermediaries.
- Working knowledge of indices and index-based products, including ETFs, mutual funds, structured products, insurance-linked products, institutional benchmarks, and other investment solutions.
- Understanding of financial markets, investment themes, product distribution dynamics, and the role of indices in the investment ecosystem.
Skills and Capabilities
- Strong commercial orientation, with the ability to connect marketing activity to business outcomes.
- Excellent written and verbal communication skills, including the ability to translate complex investment concepts into clear and compelling messaging.
- Commercially-focused relationship management skills, with the ability to build credibility with internal stakeholders and external partners.
- Ability to lead marketing relationships with key clients and strategic partners, developing effective commercial partnerships that support shared objectives, deepen engagement, and drive measurable business impact.
- Superior reporting and KPI acumen, with the ability to define, track, interpret, and communicate marketing performance metrics that demonstrate impact against commercial objectives, pipeline contribution, client engagement, and business growth.
- Demonstrated project and program management skills, with the ability to manage multiple priorities under tight deadlines.
- Ability to analyze and report on campaign performance, engagement metrics, lead generation,