B2B Growth Marketing Lead
True Talent Solutions Partners · New York · onsite
ABOUT THE ROLE
As B2B Growth Marketing Lead, you will build and accelerate the company's B2B growth strategy in an early-stage AI company experiencing strong demand. You will work closely with product, performance, brand, content, and sales teams, reporting to the Head of Growth.
WHAT YOU'LL DO
- Define the ideal customer profile, qualified lead criteria, lead scoring, and handoff processes.
- Generate demand through paid marketing, SEO, content, events, and outbound support.
- Improve conversion and nurture prospects with landing pages, email sequences, and retargeting.
- Align with sales on lead definitions, handoff agreements, lead quality feedback, and useful collateral.
- Measure pipeline and cost per lead by channel, reallocating budget toward the channels that drive sales.
WHAT WE'RE LOOKING FOR
- Four to eight years of B2B growth marketing experience, including ownership of a true 0-to-1 build at an early-stage company or in a new market segment.
- Experience launching new products or growth initiatives from the ground up.
- Hands-on experience across full-funnel growth, including SEO, paid search, landing pages, email, webinars, and lead scoring.
- Experience with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms.
- A track record of staying more than one year in all but at most one recent role.
- Authorization to work in the United States without visa sponsorship.
COMPENSATION & BENEFITS
Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.
LOCATION
On-site in New York, New York.