Senior Brand Manager (12-Month Fixed Term Contract)
Gousto · London, United Kingdom · hybrid
Here at Gousto, we are on a mission to become the UK's most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team - and we’re a friendly bunch!
We’re proud to be one of the fastest-growing companies in the UK. Powered by data and a love of food, we’re a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers.
All of our people are responsible for the success of Gousto, and we’re passionate about creating an inclusive environment for all to thrive. Our guiding values - Dream, Deliver and Care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.
Location: London, Hybrid
Contract Type: 12-Month fixed-term-contract
Target Start Date: Tuesday 24/11/2026
This role sits within our Brand department, reporting to the Head of Brand & Creative. You will partner across Marketing, Digital Product, Creative and Insight to shape and deliver Gousto's brand and marketing strategies. While there are no direct reports currently, this role leads cross-functionally through influence to bring specialists together.
Your main purpose is to bring strategic thinking to how Gousto goes to market, setting the strategic direction for campaigns upstream and carrying it through to briefing and delivery. You will develop campaign strategy and creative briefs grounded in customer insight and performance data, leveraging the brand to improve the customer experience and deliver major cross-functional brand partnerships to drive growth.
Core Responsibilities
- Partner with the Head of Brand to develop and evolve Gousto's brand and marketing strategies, translating direction into an actionable plan across Brand, Digital Product and Marketing
- Direct the upstream strategic thinking for above-the-line and go-to-market campaigns, turning customer insight, market context and business priorities into a clear campaign strategy and brief, working with internal teams, media and creative agencies
- Deliver major brand and go-to-market campaigns from strategy through to execution, guiding creative and media partners and managing timelines and quality
- Manage the marketing and campaign budget for brand-led activity, ensuring spend efficiency and a clear line of sight to return on investment across campaigns and partnerships
- Manage day-to-day relationships with creative and media agencies, and support the Head of Brand in roster reviews
- Review and recommend brand partnerships, building the business case with Legal, Commercial and external partners, and deliver agreed partnerships across teams
- Work with Insight, PR and Social teams to produce regular brand health and campaign performance reporting with clear recommendations for what to do next
- Track competitor activity and market trends to inform strategy, and use AI tools in planning and insight, sharing what works with the Brand team
- Partner with Digital Product and CX teams to keep improving the customer experience across brand touchpoints, ensuring consistency between brand strategy and how it is experienced by customers
Who You Are
- Experience developing brand or campaign strategy in a fast-paced, consumer-facing business, from insight through to a clear idea and brief
- Experience delivering brand or go-to-market campaigns end to end
- Experience using insight and performance data to shape strategic and creative decisions, including analysing results independently and making practical recommendations
- Experience working across teams, particularly with digital product, growth and creative
- Experience reviewing, recommending or delivering brand partnerships
- A creative and analytical mindset, able to set out a clear point of view and explain the reasoning behind it to senior stakeholders
- Collaborative and empathetic, with the ability to bring specialists together to deliver joined-up work
- Able to solve problems within your area, keep work moving and escalate early where you need support
- Able to plan and run multiple workstreams at once, to time and budget
Gousto is for everyone: Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business, we lead with inclusivity and strive for equity in all we do, working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome, and we’re looking for applications from people of all backgrounds and experiences. For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.
We understand that some individuals may require reasonable adjustments to fully participate in the interview process. Please tell us what you need, and we will make every effort to accommodate. (Eg, Extra time or system accommodations)