Founding GTM Lead
clera · San Francisco · onsite
ABOUT THE ROLE
As Founding GTM Lead, you will build and run the go-to-market motion for an early-stage legal technology company. You will turn initial demand into a repeatable revenue engine, owning the systems, positioning, and execution from first touch through customer expansion.
WHAT YOU'LL DO
- Own the go-to-market funnel from pipeline generation through customer expansion and retention.
- Run rapid experiments across channels, measure results, and scale effective approaches.
- Build qualified pipeline through inbound and outbound programs.
- Create and distribute content across professional and social platforms, blogs, and other channels.
- Develop partnerships with vendors, startups, and community organizations.
- Plan events, dinners, conferences, and other activities that build awareness and relationships.
- Design client and partner gifting programs that support loyalty and referrals.
- Define positioning, messaging, pricing, packaging, and sales collateral.
- Build the go-to-market technology stack, including CRM, sequencing, enrichment, and automation tools.
- Use customer and performance data to develop repeatable playbooks.
WHAT WE'RE LOOKING FOR
- At least 4 years at a high-growth startup as a founder or in a leadership role across go-to-market, growth, or sales.
- A track record of measurable results in pipeline generation, conversion, and revenue.
- A systems-oriented approach, with the ability to build repeatable motions rather than one-off campaigns.
- Comfort building from zero, testing ideas, and iterating quickly.
- Strong organizational discipline, process rigor, resilience, and execution skills.
- Engineering background or significant competitive achievement is a plus.
- Willingness to work intensively, including weekends and extended hours.
COMPENSATION & BENEFITS
Base salary range: $150,000 to $190,000 annually. Equity and visa sponsorship details were not provided.
LOCATION
On-site in San Francisco, California, United States.