SMB Field Marketing Manager
Hewlett Packard (HP) · Reading, Berkshire, United Kingdom
SMB Field Marketing Manager
Description -
Lead the UK&I SMB field marketing strategy and activation, building a high-impact field marketing engine that drives customer and partner engagement, demand generation, pipeline and revenue.
Own key SMB field activation programmes including customer events, partner and channel activation, local demand generation and sales-led campaigns, translating the UK&I SMB strategy into targeted programmes that create and accelerate commercial opportunities.
Partner closely with the SMB Digital Marketing Manager to create one connected SMB marketing engine across digital, field, partner and sales channels. Working across SMB Marketing, Sales, Channel, Category, HP Store, Distribution, partners, agencies and Global teams, ensure activity is integrated, measurable and commercially focused.
FIELD MARKETING STRATEGY & ACTIVATION
Own and develop the UK&I SMB field marketing strategy and activation roadmap.
Partner with the SMB Digital Marketing Manager to develop an integrated SMB activation plan across digital, field, partner and sales channels.
Translate SMB business priorities, propositions and campaigns into targeted field programmes aligned to priority audiences and commercial opportunities.
Build an integrated activation plan across events, partners, channel, sales and local demand generation.
Identify new opportunities to reach SMB audiences through partnerships, communities, events and activation formats.
Lead agency and partner briefing and activation, ensuring clear objectives, KPIs and commercial outcomes while leveraging relevant Global programs.
CUSTOMER EVENTS & EXPERIENCES
Own the SMB customer event and experiential marketing strategy across HP-led and relevant third-party activity.
Develop and deliver SMB events, roundtables, workshops, webinars and customer experiences around priority customer needs and propositions.
Work with the SMB Digital Marketing Manager to build digital acquisition, nurture and retargeting around field activity, extending engagement before and after events.
Work with Sales to drive customer engagement, structured follow-up and opportunity progression.
Measure event effectiveness through engagement, qualified demand, pipeline, revenue contribution.
PARTNER & CHANNEL ACTIVATION
Develop and lead SMB marketing activation across priority channel partners, resellers and distributors.
Translate UK&I SMB priorities into scalable joint partner campaigns and activation programs.
Work with Channel Sales and partners to identify priority customer segments, whitespace, opportunities and areas of growth.
Activate priority propositions through relevant partner and reseller channels, supported by clear messaging, content and activation toolkits.
Connect partner activation with digital audiences and customer journeys, working closely with the SMB Digital Marketing Manager.
Identify and scale successful programs across the wider SMB partner ecosystem, measuring partner-generated demand, pipeline and revenue.
DEMAND GENERATION & SALES ALIGNMENT
Develop targeted field marketing programs that generate and accelerate demand across priority SMB audiences.
Work closely with SMB Sales and Channel teams to identify whitespace, customer opportunities and priority areas for activation.
Build campaigns around key commercial triggers including device refresh, upgrade, Windows migration, AI PC adoption and workspace transformation.
Use digital intent, customer, partner and market insight to identify where field activation can have the greatest commercial impact.
Support both new customer acquisition and expansion within existing SMB customers, tracking contribution to leads, opportunities, pipeline and revenue.
HP COMPLETE WORKSPACES ACTIVATION
Co-lead the end-to-end activation of HP Complete Workspaces with the SMB Digital Marketing Manager, creating a connected experience across digital, field, partner and sales touchpoints.
Own the field and partner activation of the proposition, bringing Complete Workspaces to life through events, demonstrations, partner programmes and customer experiences.
Work across Category, Services, Poly, Print and other relevant teams to demonstrate the value of the complete workspace solution and enable scalable partner activation.
Measure customer engagement, opportunity creation, pipeline, conversion and revenue contribution from Complete Workspaces activity.
PERFORMANCE & STAKEHOLDER LEADERSHIP
Own the performance framework and KPIs for SMB field marketing, establishing clear ROI and commercial measurement.
Partner with the SMB Digital Marketing Manager to maintain a joined-up view of performance across the end-to-end SMB customer journey.
Use customer, campaign, partner and commercial data to optimise audiences, programmes and investment towards the strongest commercial return.
Build strong relationships across Sales, Channel, Category, HP Store, Distribution, partners and agencies to drive execution, pace and accountability.
Connect UK&I SMB requirements with Global teams to maximise existing capabilities, content and investment, while sharing field marketing best practice.
What success looks like
Marketing-generated and influenced pipeline and revenue
Qualified leads and opportunities
Lead-to-opportunity conversion and opportunity progression
Event-generated pipeline and ROI
Partner-generated demand, pipeline and revenue
HP Complete Workspaces pipeline and revenue
Effective progression of digital intent into field and sales opportunities
Incremental SMB revenue contribution
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (United Kingdom)
Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"