AYN

Investment Product Lead

Fa-Ewnx-Saasfaprod1 Cx_1001 · Dubai, UAE

Key Accountabilities

- Investment Product Strategy- Define du Pay's overall investment products strategy and vision in alignment with the company's broader growth strategy.

- Develop a clear multi-year investment products roadmap covering traditional, digital and tokenized investment products.

- Identify the priority customer segments, investment needs and use cases for du Pay.

- Develop clear product propositions that make traditionally complex investment products simple and accessible to mass-market customers.

- Evaluate opportunities based on customer value, commercial potential, strategic fit, regulatory feasibility and speed to market.

- Continuously monitor global and regional trends in wealthtech, fintech, brokerage, digital assets, tokenization and embedded investment

- Product Roadmap and Portfolio Management- Own and maintain the end-to-end Investment Products Roadmap.- Prioritise initiatives based on strategic value, revenue potential, customer demand, complexity, regulatory requirements and delivery timelines.

- Develop the business case for each new product or investment proposition.

- Define product economics, revenue models, pricing and commercial KPIs.

- Establish a clear build, buy or partner strategy for each investment product.

- Maintain a pipeline of future products and opportunities.

- The initial roadmap is expected to include products such as:- Digital Gold and Digital Silver

- Digital precious metals

- Savings products

- Fixed-income and bond products

- Fractional equities

- ETFs and investment funds

- Tokenized assets and real-world assets

- Digital assets and other innovative investment propositions

- Product Development and Delivery- Lead the full product lifecycle from concept through launch and ongoing optimization.

- Translate business, customer and market requirements into clear product requirements and specifications.

- Prepare product requirements documents, user journeys, user stories and acceptance criteria.

- Work closely with Technology, Engineering and UX teams to deliver intuitive and scalable customer experiences.

- Manage the investment products backlog and priorities development activities.

- Define Minimum Viable Products and ensure an effective balance between speed to market, customer experience, commercial objectives and operational requirements.

- Coordinate end-to-end testing, including functional testing, partner integration testing and customer acceptance testing.

- Ensure products are operationally ready before launch.

- Lead product launches and post-launch optimization.

- Strategic Partnerships and Ecosystem Development- A key element of this role will be the ability to build an investment ecosystem through strategic partnerships.

- The Manager – Investment Products will:- Identify and evaluate potential partners, including:- Asset managers

- Banks and financial institutions

- Brokerage and trading platforms

- Precious metals providers

- Custodians

- Investment technology providers

- Digital asset platforms

- Tokenization platforms

- Licensed investment and financial institutions

- Lead product and commercial discussions with external partners.

- Support the negotiation of commercial models, product structures and customer propositions.

- Evaluate partner technology and API capabilities.

- Develop clear criteria for partner selection.

- Coordinate the integration of external investment products into the du Pay ecosystem.

- Monitor partner performance, service levels, product economics and customer outcomes.

- The successful candidate must be comfortable working with external partners and capable of translating complex partner capabilities into simple and compelling du Pay customer experiences.

- Regulatory, Risk and Compliance Coordination

- Work closely with Legal, Compliance, Risk and external regulated partners to ensure that all investment products are designed and launched within the applicable regulatory framework.

- Ensure regulatory requirements are incorporated into product design from the earliest stages of development.

- Understand and manage key product requirements relating to:- Customer suitability and appropriateness

- Investor disclosures

- Customer onboarding

- KYC and AML

- Risk disclosures

- Product governance

- Custody

- Safeguarding of customer assets

- Market conduct

- Customer communications

- Coordinate product approvals and governance processes internally and with external partners.

- The role is not expected to replace Compliance or Legal functions, but the successful candidate must have sufficient regulatory and financial-services knowledge to design products that are commercially attractive and operationally and regulatorily viable

- Customer Experience and Product Design- Develop simple, intuitive and highly digital investment journeys.

- Remove unnecessary complexity from traditionally complex investment products.

- Define the end-to-end customer journey from discovery through onboarding, investment, portfolio monitoring and redemption.

- Work closely with UX and Design teams to create a best-in-class mobile experience.

- Use customer research, behavioral data and feedback to continuously improve the product proposition.

- Ensure appropriate customer education and product transparency.

- A key objective will be to make investment accessible to customers who may be first-time or inexperienced investors, without compromising transparency or responsible product design.

- Commercial Performance- Define and manage product KPIs and OKRs.

- Monitor performance across:- Customer acquisition

- Product adoption

- Assets under management

- Investment volumes

- Revenue

- Conversion

- Customer retention

- Customer engagement

- Average investment value

- Partner economics

- Identify opportunities to improve unit economics and profitability.

- Develop cross-sell and engagement opportunities across the du Pay ecosystem.

- Regularly present product performance, risks, priorities and recommendations to senior management.

Qualifications, Experience And Skills:

- Bachelor's degree in Finance, Business, Economics, Technology, Engineering or a related discipline.

- MBA, CFA, CAIA or relevant professional qualifications would be advantageous but are not mandatory.

- 5–8+ years of experience in product management, fintech, wealthtech, investment platforms, brokerage, asset management or digital financial services.

- Proven experience owning a financial product from concept to launch.

- Experience developing investment, savings, wealth, trading or digital asset products.

- Strong understanding of one or more of the following:

- Equities

- ETFs

- Investment funds

- Fixed income

- Savings products

- Precious metals

- Digital assets

- Tokenized assets

- Experience working with financial institutions, asset managers, brokers, custodians or fintech infrastructure providers.

- Experience managing external technology and financial-services partnerships.

- Experience working in a regulated financial-services environment.

- Product Leadership- Ability to develop a compelling product vision.

- Strong roadmap and prioritization skills.

- Ability to move from strategy to execution.

- Commercial Acumen- Ability to build product business cases.

- Understanding of product economics and revenue models.

- Strong understanding of partnership economics.

- Investment Knowledge- Solid understanding of investment products and financial markets.

- Ability to understand how financial products are structured, distributed and serviced.

- Partnership Management- Strong ability to engage with asset managers, financial institutions and fintech partners.

- Commercial negotiation and stakeholder management capabilities.

- Technology and Integration- Understanding of APIs and digital financial-services integrations.

- Ability to work effectively with engineering and technology teams.

- Execution- Strong programmedd and delivery management skills.

- Ability to operate effectively in a fast-paced envi

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