Marketing Specialist
Smithfield Foods · Smithfield, Virginia, United States
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Have a seat at our table. When you join Smithfield, you become part of something special – a company that's sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values - gratitude, communication, respect and accountability - and a strong commitment to learning, collaboration, and innovation, Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact. Apply Now!
THE VALUE YOU’LL BRING:
The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.
As a Marketing Specialist with Smithfield, you will help drive the success of iconic brands including Smithfield, Eckrich, and Nathan's Famous by supporting a wide range of brand management, marketing, and business initiatives. You will analyze consumer, category, and financial data to uncover insights and opportunities; develop marketing briefs and business recommendations; coordinate cross-functional projects; and support the execution of campaigns, innovation launches, digital content, public relations, and influencer programs strategy. Success in this position hinges on effective teamwork with internal partners, external vendors, and customers to deliver best-in-class results.
WHAT YOU’LL DO:
The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.
- Brand Management & Marketing Execution- Support the development and execution of annual brand plans, integrated marketing campaigns, innovation launches, and business initiatives that drive brand growth and profitability.
- Assist Brand Managers in developing marketing strategies, promotional programs, and consumer-facing communications across digital, social, retail, and shopper marketing channels.
- Lead the creation of marketing briefs for agencies and internal partners, ensuring clear objectives, target audiences, key insights, messaging, deliverables, timelines, and success metrics.
- Support innovation projects by coordinating timelines, deliverables, and cross-functional communication throughout the process.
- Consumer Insights & Business Analytics- Analyze syndicated data sources including Circana (POS and panel) to identify trends, opportunities, competitive dynamics, and performance drivers.
- Utilize consumer research, Mintel reports, custom studies, surveys, and marketplace insights to inform business recommendations and strategic initiatives.
- Develop recurring business reviews, category analyses, and performance scorecards to assess brand health and campaign effectiveness.
- Monitor marketing program performance and ROI, translating findings into actionable recommendations.
- Financial Management & Reporting- Support annual budget planning and monthly budget tracking for assigned brands and initiatives.
- Assist with P&L analysis, forecasting discussions, and post-promotion evaluations to support informed business decisions.
- Partner with Finance to monitor spending against budget and identify opportunities for efficiency and optimization.
- Digital, Content & Asset Management- Maintain and update product information, creative assets, and content across brand websites, retailer platforms, and digital commerce channels.
- Manage and organize digital asset management systems and marketing asset libraries, including packaging files, photography, videos, sales materials, and brand guidelines.
- Social Media, Influencer & PR Support- Review and coordinate social media content calendars, creative assets, and community management activities with agency partners.
- Monitor campaign performance metrics and recommend optimizations to improve engagement and reach.
- Support influencer marketing programs through creator identification, brief development, content review, activation management, and reporting.
- Assist with public relations initiatives including media outreach support, press materials, campaign coordination, and event activation planning.
- Sales & Customer Support- Develop sales presentations, customer-facing materials, and business-building recommendations to support retailer customers.
- Partner with Sales and Category Management teams to identify opportunities for distribution, merchandising, promotional activity, and category growth.
- Prepare analysis and insights for customer meetings, line reviews, and strategic business reviews.
- Cross-Functional Leadership & Collaboration- Collaborate closely with Brand Management, Sales, Category Management, Consumer Insights, Finance, Innovation, Packaging, Graphics, Regulatory, Operations, and Supply Chain teams to execute business priorities.
- Serve as a key point of coordination for agencies, internal partners, and external vendors, ensuring projects are completed on time and within budget.
- Manage project timelines, track deliverables, and communicate progress across stakeholders to ensure successful execution.
WHAT WE’RE SEEKING:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.
- Education & Experience: Bachelor's Degree from an accredited four-year college or university in Marketing, Business Administration or related field and 2+ years of relevant experience with syndicated data, plus expertise in sales, marketing, category management, or trade marketing, or equivalent combination of education and experience, required.
- Analytical Skills: Proficient in PC applications (Windows, Excel, PowerPoint), including Excel Pivot Tables and database queries to synthesize actionable recommendations.
- Communication & Interpersonal Skills: Strong verbal and written communication abilities tailored to various organizational levels; effective in cross-functional environments.
- Additional Requirements: Willingness to travel up to 15%.
The expected pay range for this position is $40,000 - $60,000 annually.
Smithfield Foods provides pay ranges that reflect its good faith estimate of the salary or hourly wage the company reasonably expects to pay for a position at the time of hire. Individual compensation will be determined based on several factors, including but not limited to, the scope and responsibilities of the role, location of the position, the candidate’s qualifications and experience, internal equity, external market pay for comparable positions and budget considerations. At Smithfield Foods, base pay represents only one aspect of the comprehensive total rewards package. Learn more about our benefits package here.
Relocation Package Available
No
EEO Information
Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.
If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.