Founding GTM Lead
clera · San Francisco · onsite
ABOUT THE ROLE
Build and run the go-to-market motion for an early-stage AI-enabled legal services company. You will own the systems, messaging, and execution that turn early customer demand into a repeatable revenue engine.
WHAT YOU'LL DO
- Own the full GTM funnel, from pipeline generation and sales through customer expansion and retention.
- Run experiments across channels, measure performance, and scale effective approaches.
- Generate and manage qualified pipeline through inbound and outbound motions.
- Create and distribute content across social platforms, blogs, and other channels.
- Develop partnerships with vendors, startups, and community organizations.
- Plan events, dinners, conferences, and other activities that build awareness and relationships.
- Design client and partner gifting programs to deepen loyalty and encourage referrals.
- Define positioning, messaging, pricing, packaging, and sales collateral.
- Build the GTM technology stack, including CRM, sequencing, enrichment, and automation tools.
- Use customer and performance data to develop repeatable playbooks.
WHAT WE'RE LOOKING FOR
- At least 4 years of experience at a high-growth startup as a founder or in a GTM, growth, or sales leadership role.
- A track record of measurable results in pipeline generation, conversion, and revenue.
- A systems-oriented approach, strong organizational discipline, and comfort building from zero and iterating quickly.
- Experience with CRM, sales sequencing, data enrichment, and automation tools.
- Resilience and a strong execution focus, with willingness to work an intensive schedule, including long days and weekends.
- An engineering background or a significant competitive achievement is a plus.
COMPENSATION & BENEFITS
Base salary: $150,000 to $190,000 annually.
LOCATION
On-site in San Francisco, California.