Performance Growth Marketing Lead
True Talent Solutions Partners · New York · onsite
ABOUT THE ROLE
Join a Series A marketplace company as the owner of paid acquisition strategy and execution. This hands-on growth role is accountable for driving revenue while maintaining efficient customer acquisition.
WHAT YOU'LL DO
- Own paid acquisition across paid social, paid search, and emerging channels, with accountability for revenue growth and acquisition efficiency.
- Scale investment thoughtfully as channels mature while balancing growth goals with marketplace health.
- Develop and test acquisition hypotheses, including landing page experiments and creative variations.
- Analyze creative performance and brief creative partners on opportunities to improve conversion.
- Evaluate incrementality, attribution, and experiment results, making sound decisions when data is incomplete.
- Partner with Sales, Product, Operations, and Marketing to identify growth opportunities beyond paid acquisition.
WHAT WE'RE LOOKING FOR
- Three to five years of growth marketing experience, including ownership of paid acquisition at a high-growth startup or technology company.
- Hands-on experience scaling paid social and search programs while maintaining efficiency, including substantial budgets on Meta Ads.
- Deep expertise in Meta Ads and Google Ads, with familiarity operating emerging paid channels.
- Experience with growth levers such as conversion rate optimization, landing pages, web experiments, and partnerships.
- Strong measurement skills across attribution, incrementality, and test design, paired with comfort working in a lean, fast-moving environment.
- A bachelor's degree from an accredited university.
- Marketplace experience and experience building acquisition programs from the ground up are valued.
COMPENSATION & BENEFITS
Base salary: $120,000 to $175,000 annually. Visa sponsorship is available.
LOCATION
On-site in New York, New York.