B2B Growth Marketing Lead
True Talent Solutions Partners · New York · onsite
ABOUT THE ROLE
Lead the development of B2B growth marketing for an early-stage AI technology company. Working with product, performance, brand, content, and sales partners, you will build a full-funnel strategy that turns market demand into qualified pipeline.
WHAT YOU'LL DO
- Define the ideal customer profile, qualification criteria, lead scoring, and handoff process for sales.
- Generate demand through paid campaigns, SEO, content, events, and outbound support.
- Build landing pages, email sequences, and retargeting programs to move prospects toward sales conversations.
- Align with sales on lead definitions, handoff expectations, lead quality feedback, and useful collateral.
- Track pipeline and cost per lead by channel, then reallocate investment toward what converts.
WHAT WE'RE LOOKING FOR
- Four to eight years of B2B growth marketing experience, including ownership of a genuine zero-to-one build.
- Experience building growth marketing from scratch at an early-stage company or launching a new product or market segment.
- Hands-on experience across full-funnel growth, including SEO, paid search, landing pages, email, webinars, and lead scoring.
- Experience creating new products, programs, or initiatives from the ground up.
- Familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM systems.
- Authorized to work in the United States without visa sponsorship.
COMPENSATION & BENEFITS
Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.
LOCATION
On-site in New York, New York.