Marketing Manager, Member Growth
thyme-care · Remote
OUR MISSION
We exist to create a more connected, compassionate, and confident experience for people with cancer and those who care for them. We make it easier to get answers, access high-quality care quickly, and feel supported throughout treatment and beyond.
Today, Thyme Care is a market-leading value-based oncology care enabler, partnering with national and regional health plans, providers, and employers to deliver better outcomes and lower costs for thousands of people across the country. Our model combines high-touch human support with powerful technology and AI to bring together everyone involved in a person’s cancer journey: caregivers, oncologists, health plans, and employers.
As a tech-native organization, we believe technology should strengthen the human connection at the center of care. Through data science, automation, and AI, we simplify complexity, improve collaboration, and help care teams focus on what matters most: supporting people through cancer.
Looking ahead, our vision is bold: to become a household name in cancer care, where every person diagnosed asks for Thyme Care by name. If you’re inspired to make cancer care more human and to help reimagine what’s possible, we’d love to meet you. Together, we can build a future where every person with cancer feels truly cared for, in every moment that matters.
WHAT YOU’LL DO
As a Marketing Manager, Member Growth at Thyme Care, you’ll play a critical role in helping drive member enrollment across our health plan and provider partnerships. We’re looking for a detail-oriented marketing professional who thrives on creative and strategic ownership, establishing expertise internally and externally, and ensuring every campaign is executed with precision and care.
You’ll manage the full campaign lifecycle, from ideation, to partner-facing presentation, to intake to launch—while enabling smooth workflows across internal teams, ensuring on-time delivery, and upholding the highest standards of quality. This is a highly collaborative and execution-focused role that blends strategic thinking with operational excellence to deliver campaigns that drive meaningful results
- Partner-specific communications strategy: Own ongoing best-practice marketing campaign development and execution for a book of payer or provider accounts. Create communications plans and requested pitch materials that reflect each client’s approved marketing information and ensure each initiative is aligned with business goals, member needs, and partner requirements.
- Campaign Management & Workflow Ownership: Lead end-to-end campaign management—from intake and briefing through approvals and launch—enabling cross-functional teams through clear workflows, timelines, and deliverables to ensure smooth, timely execution.
- QA Ownership: Act as the final checkpoint before launch—reviewing every campaign asset with a meticulous eye for detail, ensuring consistency across copy, design, data inputs, and targeting. You proactively identify gaps, flag inconsistencies, and maintain the highest standard of quality control across all member-facing communications.
- Cross-Functional Collaboration: Work closely with internal teams—including partner marketing, design, product, care delivery, and data—to ensure campaigns are cohesive, operationally smooth, and grounded in the right member data to drive targeting, personalization, and performance.
- Data-Driven Optimization: Analyze member and partner insights to refine messaging, channels, segmentation, and campaign cadence for stronger performance.
- Market & Regulatory Awareness: Stay current on healthcare marketing best practices, member engagement trends, and relevant compliance considerations—bringing fresh ideas and operational safeguards to campaign planning.
- Performance Tracking & Reporting: Partner with data and enrollment teams to monitor results, surface insights, and synthesize campaign performance for internal and external stakeholders—using learnings to drive continuous improvement.
- Stakeholder Communication & Messaging: Partner with internal teams and external stakeholders to align on campaign strategy, secure approvals, and communicate updates clearly. You’re a strong writer and communicator, able to distill complex ideas into concise messaging that reflects our brand and builds trust.
This role reports to our Director of Activation and Awareness and can be remote, or hybrid based in our Nashville or New York City offices. You’ll collaborate closely with marketing, product, enrollment and care delivery teams and work across a growing portfolio of regional and national partnerships. As Thyme Care evolves, responsibilities may shift and additional opportunities for impact may emerge.
WHAT YOU’VE DONE
You have experience developing and executing multi-channel enrollment campaigns in healthcare. You know how to lead projects across multiple stakeholders and timelines, bringing structure to ambiguity and balancing strategy with precise execution. You’re comfortable presenting externally to partners as a thought leader and have experience in developing marketing strategies with presentation in mind. Specifically, you have:
- 5+ years of experience in B2B2C or B2C marketing within healthcare, health tech, or partnerships-based environments.
- Proven track record of managing end-to-end campaigns across email, SMS, direct mail, and digital channels—including creative development, stakeholder reviews, QA, and launch coordination—ensuring high-quality execution every step of the way.
- Experience in leading external partner-facing meetings, presenting marketing strategy, data insights, proposed pilots, or other initiatives.
- Fluency in using AI tools and a deep comfort or understanding of how to drive efficiencies in process using those tools while using best judgement to validate AI results.
- A strong foundation in project management, with experience using tools like Asana, Monday.com http://Monday.com, Trello, or similar to manage deadlines, deliverables, and collaboration across teams.
- Proven ability to collaborate cross-functionally, working effectively with creative, product, data, and client-facing teams.
- Exceptional attention to detail, with a sharp eye for inconsistencies in messaging, design, or data, ensuring every campaign asset is accurate, brand-aligned, and compliant before launch.
- Experience using data to drive marketing decisions—optimizing campaign performance, identifying new engagement opportunities, and applying industry insights and trends to inform strategy and innovation.
- Strong written and verbal communication skills, adept at translating complex concepts into persuasive messaging. Skilled at influencing internal and external audiences by framing the value proposition clearly to secure alignment and achieve business goals.
- Comfortable operating in a fast-paced, growing organization, with a track record of driving structure and process in evolving environments.
- Experience managing external stakeholders or vendors—such as health plans, provider organizations, creative agencies, or printing/mail vendors—and navigating complex approval workflows.
- Familiarity with asset management tools (like Brandfolder, Figma, or CMS platforms) and a strong sense of version control, documentation, and brand consistency.
WHAT LEADS TO SUCCESS
You’ll thrive in this role if you’re a proactive, collaborative marketing leader who is as comfortable diving into campaign operations as you are thinking big-picture. Here’s what success looks like:
Own the Outcome. At Thyme Care, we move with purpose. You take full ownership—from strategy through execution—and skillfully manage up, down, and across teams to get things done with intention and impact.
Act with Our Members in Mind. You’re deeply member- and partner-centric, putting those we serve at the center of every decision. You embody our commitment to truly seeing and support