Senior SEO Manager
Wpromote · United States · remote
The Role
We are looking for a new Senior SEO Manager to join our growing team at Wpromote! Our ideal candidate will have a passion for establishing strong relationships with their clients (3-6), a natural curiosity for website optimization, and a knack for being proactive in pursuing growth opportunities for their book of business. You will work with a group of amazing SEO team members that you are able to learn from and bounce ideas off of. Read on, if this sounds like your next challenge!
*This position may be performed remotely anywhere within the United States except HI, CO, AK, NV
**This position is not eligible for immigration sponsorship
#LI-AD
You Will Be:
- Working on multiple client websites by implementing changes to various aspects in order to comply with Google's best practices and attain client website goals
- Expected to retain existing business, while pursuing profitable growth opportunities in assigned clients accounts, both in SEO investments and cross-channel upsells.
- Communicating regularly with clients to discuss goals and deliver results
- Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
- Strategizing with team members to come up with creative solutions for our clients.
- Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
- Tracking changes in organic, local, and AI-powered search; evaluating their likely impact on client goals; and turning relevant changes into prioritized recommendations
- Creating reports to gauge progress and inform the client of the value being provided
- Presenting your findings to the client in order to influence their onsite content strategy
- Leading the sales process and partner with others as appropriate to assist in solution development and proposal delivery
- Working with a client's development team to implement changes to their website or on your own with approval from the client.
- Guiding and mentoring junior staff where necessary and consistently serving the department as a role model for the junior staff on the team
- Managing local listings at scale by auditing and maintaining business details across directories and platforms, identifying duplicates and inconsistencies, coordinating corrections, and measuring local visibility and engagement.
- Building local reputation programs with clients, including review-generation strategy, response guidance, escalation workflows, and analysis of review volume, ratings, sentiment, and recurring themes.
- Developing SEO strategies for AI-powered search and answer experiences by improving content and technical foundations for discovery, and monitoring how clients appear in AI-generated answers and citations.
- Evaluating priority topics and query patterns, then translating AI-search visibility and citation findings into actionable content and technical recommendations.
- Educating clients and internal teams on changes in search, separating measurable results from emerging or directional indicators and incorporating new opportunities into SEO roadmaps and reporting.
You Must Have:
- 4+ years experience doing SEO work for clients within an agency environment
- 1-2 years client facing experience
- Experience leading SEO strategy for local and ecommerce clients, including multi-location or service-area businesses, local listings, and location-level performance measurement.
- Desire to lead strategy for multiple large growth SEO clients
- Understand the basics of SEO such as keyword research & website architecture
- Familiar with Google Analytics, and grasp the basics of content marketing
- Experience with keyword research/data mining tools and competitive analysis
- Google Apps (Docs, Sheets, Slides) and Internet proficiency are required
- Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)
- Ability to quickly pick up new skills and learn new tasks
- Proven track record of successful project management and multi-tasking skills with the ability to hit and exceed deadlines required
- Excellent communication skills, both written and oral while paying close attention to detail
- Experience with local SEO for multi-location or service-area businesses and managing local listings through directories or listing-management tools.
- Understanding of online review and reputation workflows, including response practices, escalation, and performance analysis.
- Familiarity with AI-assisted search and LLM-based discovery, and the ability to assess opportunities without overstating what current measurement can prove.
- Ability to connect local and AI-search recommendations to client goals and business outcomes, and prioritize work across multiple accounts.
- A proactive approach to collaborating with others and managing workload