Senior ABM Manager
Frontify · London · hybrid
Frontify is the brand platform behind some of the world's leading organizations, including Microsoft, Telefónica, Bosch, Mercedes-Benz, and Kia. We help every team bring brands to life — with governance in one place, seamless workflows across the tools people already use, and a foundation that's ready for AI.
We're driven by collaboration, curiosity, and the belief that great work can happen anywhere. What began in St. Gallen has grown to London, New York, and beyond. Wherever you join us, you'll take ownership from day one, shape work that reaches global brands, and help redefine how brands work in the age of AI.
What you’ll shape
As a Senior Account-Based Marketing (ABM) Specialist at Frontify, you'll shape how we connect with the world's leading brands, turning targeted marketing into meaningful conversations and new business opportunities. You'll take ownership of designing and delivering personalized, multi-channel campaigns that engage high-value enterprise accounts, build stronger relationships, and accelerate pipeline growth.
You'll play a key role in bringing Frontify's allbound go-to-market strategy to life, working closely with Sales, SDRs, Brand Marketing, and Partnerships to create connected experiences across the buyer journey. Combining strategic thinking, creativity, and data-driven experimentation, you'll help us reach the right people with the right message — and turn engagement into measurable business impact.
What you'll do
- Develop and execute 1:1, 1, and 1 account-based marketing campaigns that generate pipeline, deepen engagement, and accelerate opportunities within high-value enterprise accounts.
- Partner closely with Sales, SDRs, Brand Marketing, and Partnerships to align inbound and outbound efforts and deliver coordinated campaigns across the buyer journey.
- Design and launch personalized, multi-channel campaigns across paid media, email, content, outbound, and tailored digital experiences, including microsites.
- Translate account insights, industry trends, and buyer pain points into relevant messaging and compelling content that resonates with key decision-makers.
- Collaborate with Creative Studio and Brand teams to develop and continuously improve campaign assets that drive engagement and conversion.
- Use account intent data, campaign analytics, and experimentation to identify opportunities, optimize performance, and maximize marketing impact.
- Contribute to the evolution of our marketing technology stack, using tools such as UserGems, DreamData, HubSpot, and Mutiny to improve targeting, personalization, and measurement.
- Own monthly return on ad spend (ROAS) reporting, establish performance benchmarks, and communicate clear insights on campaign ROI and pipeline contribution.
- Track account engagement, pipeline generation, opportunity progression, and revenue influence to demonstrate impact and inform future ABM priorities.
- Bring fresh ideas and new approaches to how we engage enterprise accounts, helping us continuously strengthen and scale our ABM programs.
- Work in a hybrid setup, spending one day per week in our London office.
What you bring
- 5+ years of experience in B2B SaaS marketing, including 3+ years specializing in account-based marketing, ideally targeting enterprise customers.
- A proven track record of developing and executing ABM campaigns that generate qualified pipeline, accelerate sales cycles, and contribute to revenue growth.
- A strong understanding of enterprise buying journeys, SaaS business models, and the dynamics of engaging multiple stakeholders within complex organizations.
- Hands-on experience running integrated campaigns across paid media, email, content, and personalized digital channels.
- Confidence working with CRM, marketing automation, and ABM platforms such as Salesforce, HubSpot, DreamData, UserGems, or Mutiny.
- Strong analytical skills and the ability to turn campaign performance, account intent signals, and ROI data into actionable insights.
- A creative and experimental mindset, with the curiosity to test new ideas, learn from results, and continuously improve campaign performance.
- The ability to build strong relationships across Sales, Marketing, and Partnerships, aligning different teams around shared goals.
- Clear communication skills and the confidence to present performance insights, recommendations, and results to stakeholders.
- A proactive, hands-on approach, with the ability to balance strategic priorities and day-to-day execution in a fast-moving environment.
- A strong sense of ownership, with the drive to turn ideas into action and deliver measurable results.
What we offer
- Private health benefits and health cash plan
- Pension scheme: 5% matched
- A minimum of 25 days of annual leave per year
- Paid educational and wellbeing days off
- Wellbeing, learning and development, and commuter allowance
- Home office setup budget
- Weekly free office lunch
- Workation: Work from inspiring locations around the world (45 days annually)
- Invite to our summer company meet-up
We understand that every candidate's experience is different. If you're interested in this role but don't tick all the boxes, we still encourage you to apply.
A few things to know
Frontify is a place where authenticity and inclusion thrive, empowering every voice to help shape our future. We're committed to providing a fair and accessible recruitment process. If you have a disability and require reasonable adjustments at any stage, please speak with your Talent Partner. Any information you share will remain confidential.
This description outlines the primary duties of the role, which may evolve in response to business needs and company growth. We're looking for someone comfortable with change and excited to contribute to a dynamic environment. If this sounds like you, join us and help shape the future of branding.
We may conduct preliminary checks for successful candidates, depending on the role and in line with local laws. We'll share all relevant details during the interview process.
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