Marketing Communications Specialist, Consultant
Blue Shield of California · Oakland, California, United States
Your Role
The Member Marketing team is focused on educating members about their benefits, encouraging utilization and reminding them to actively participate in their health journey. The Marketing Communications Specialist, Consultant will report to the Senior Manager, Member Health Marketing Communications. In this role you will develop and implement member communications strategies and tactical plans that encourage members to change health behaviors and take actions to improve their health.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Work
In this role, you will:
- Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies
- Develop omnichannel communications strategies and implement tactical plans that drive health action or behavior change and support Blue Shield quality and cost of health care goals
- Identify member insights that result in new and creative marketing communications strategies and tactics with unique messaging, positioning, and media to maximize results
- Develop member segmentation and channel strategies, with a digital-first mindset
- Lead day-to-day execution and delivery of projects with stakeholders and cross-functional teams including preparing creative briefs, managing project tasks and schedules, routing stakeholder reviews, managing quality assurance, and preparing reports and communications on project status
- Be responsible for managing budget, invoice tracking and forecasting for your projects
- Develop a measurement strategy for your campaigns and use data to measure success and continually optimize results (click through rates, response rates, action rates, list health, etc.), and report results to stakeholders and leadership
- Ensure all campaign touchpoints use clear, health-literate and cohesive messaging to create a seamless member experience across channels and guide members towards actions that support better health outcomes
Your Knowledge and Experience
- Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
- Requires at least 7 years of prior relevant experience in marketing communications strategy and implementation
- Experience in health insurance or another highly regulated industry, including health literacy experience, strongly preferred
- Knowledge of health insurance marketing, healthcare education, and/or behavior change principes and practices preferred
- Demonstrated ability to independently develop, implement, and evaluate marketing plans and processes, including identifying opportunities for improvement
- Strong written and verbal communication, interpersonal, negotiation, and stakeholder management skills
- Strong cross-functional project and organization leadership skills, with the ability to influence and align stakeholders and decisionmakers
- Self-directed and results-oriented, with strong problem-solving skills and the ability to manage multiple priorities in a fast-paced environment
- Strong analytical and quantitative skills, including proficiency with advanced features of Excel, PowerPoint, and Word
- Experience with Adobe Workfront, Customer Journey Analytics (CJA), Jira, Smartsheet, and/or Lucid is a plus
Hybrid
This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.
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