Business Development Manager – Machine Vision - UK/NL
Hikrobot · Hikrobot Europe B.V. The Netherlands
Your mission
As we continue expanding our presence in Europe, we are looking for a commercially driven Business Development Manager to grow our Machine Vision business across the UK and Benelux markets.
Location: United Kingdom or Netherlands
Key Responsibilities
1. Business Development & Sales Growth
- Identify, develop and secure new business opportunities across the UK and Benelux markets.
- Build and manage relationships with key customers, OEMs, machine builders, system integrators and distribution partners.
- Promote HIKROBOT machine vision products and solutions across industrial automation applications.
- Develop and execute regional business development strategies to achieve sales growth and revenue targets.
- Manage the complete sales cycle, from lead generation and opportunity qualification to technical discussions, quotations, negotiations and deal closure.
2. Channel & Partner Development
- Identify and develop new distribution channels and system integration partners.
- Support existing partners in business expansion, customer engagement and project development.
- Work closely with partners to generate new opportunities and strengthen HIKROBOT's regional market presence.
- Establish long-term strategic relationships with key industry stakeholders.
3. Technical Solution Selling
- Understand customer applications and technical requirements and recommend suitable machine vision products and solutions.
- Collaborate with internal technical and application engineering teams to support product demonstrations, proof-of-concept evaluations and project implementation.
- Support customers and partners in selecting suitable cameras, lenses, lighting, software and other vision components.
- Translate customer technical requirements into commercially viable solutions.
4. Market Intelligence & Business Planning
- Monitor market trends, customer demand, competitor activity and emerging machine vision applications.
- Identify growth opportunities in industries such as automotive, electronics, logistics, packaging, food & beverage and general manufacturing.
- Maintain an accurate sales pipeline, opportunity forecast and customer development plan.
- Participate in industry exhibitions, customer visits, partner meetings and technical events.
Your profile
Essential Requirements
- Minimum 3 years of direct experience in the machine vision industry, ideally in business development, technical sales, sales engineering or key account management.
- Proven hands-on commercial experience with machine vision products and applications, such as industrial cameras, smart cameras, 2D/3D vision, lenses, lighting or vision software.
- Bachelor's degree in Engineering, Automation, Electrical Engineering, Computer Science, Business or a related field.
- Experience working with industrial customers, OEMs, machine builders, system integrators and/or distributors.
- Proven ability to develop new customers, manage sales opportunities and build long-term business relationships.
- Strong commercial awareness, negotiation skills and a results-driven mindset.
- Strong communication, presentation and relationship management skills.
- Fluent English, both written and spoken.
- Willingness to travel regularly across the UK and Benelux region.
- Valid driving licence.
Preferred Qualifications
- Experience with established machine vision or industrial automation companies.
- Existing customer, OEM, system integrator or distributor network within the UK and/or Benelux machine vision market.
- Good understanding of industrial communication and machine vision standards such as GigE Vision, USB3 Vision, GenICam and related technologies.
- Experience developing distribution channels and working with technical system integrators.
- Dutch, French or other European language skills would be an advantage.
Why us?
At HIKROBOT, you'll have the opportunity to contribute to the growth of our Machine Vision business in a dynamic, international environment.
What We Offer
- Join a fast-moving, technology-driven global company with strong momentum in industrial automation and machine vision.
- Be part of an expanding UK & Benelux team, with the opportunity to play a key role in shaping regional growth and market development.
- High level of ownership and autonomy in developing customer relationships, channels and business opportunities across the territory.
- Competitive salary and performance-based incentives.
- Access to a broad and rapidly evolving portfolio of industrial machine vision technologies and solutions.
- Strong support from experienced technical, product and application engineering teams across Europe and headquarters.
- International working environment with significant opportunities for professional growth, wider responsibilities and career development as the regional team expands.