Head of Marketing & Communications
Cartrawler · Dublin · hybrid
What you’ll do as Head of Marketing and Communications:
- Lead the development and execution of CarTrawler’s marketing and brand strategy, aligned with company priorities, partner needs and commercial objectives.
- Act as custodian of the CarTrawler brand, owning its strategy, positioning, identity, value proposition and external narrative across key channels and experiences.
- Guide brand evolution and alignment within a broader corporate brand ecosystem, collaborating across teams to maintain clear brand governance, consistent messaging and a coherent market presence.
- Oversee integrated content, digital marketing and thought leadership programmes that build awareness, strengthen industry credibility and support commercial goals.
- Provide strategic leadership and oversight of CarTrawler’s flagship annual conference, ensuring the team and agency partners deliver an exceptional experience aligned with partner and commercial objectives.
- Lead and take overall accountability for the successful delivery of CarTrawler's flagship annual conference, ensuring an exceptional experience aligned with overall objectives through effective leadership of internal teams and agency partners.
- Oversee conference content, executive and partner engagement, event delivery risks and post-event evaluation through clear governance, ownership and decision-making.
- Direct a focused programme of industry events, sponsorships and brand activations, prioritising opportunities based on strategic relevance, audience engagement and return on investment
- Own and lead CarTrawler's external corporate communications and PR strategy, including proactive media engagement, corporate announcements, partnership communications, executive visibility and corporate reputation management.
- Act as the primary point of contact for reactive media enquiries and reputational issues, coordinating responses and providing timely, sound counsel on sensitive or business-critical matters.
- Advise senior leadership on corporate narrative, messaging, communications risks and opportunities, ensuring an appropriate and consistent external voice.
- Build strong working relationships with communications counterparts, PR agencies and relevant external stakeholders to coordinate communications and approvals effectively.
- Contribute as a member of the Commercial Leadership Team, bringing strategic marketing and communications expertise to business planning and decision-making.
- Build trusted relationships with C-suite leaders and senior stakeholders, confidently influencing, challenging and advising on complex priorities.
- Partner across Commercial, Business, Product, People and other functions to translate business developments into coherent brand, marketing and communications priorities.
- Lead, coach and develop a high-performing Marketing team, setting clear priorities, empowering ownership and maintaining high standards of quality and accountability.
- Oversee marketing budgets, resources, agency partnerships and performance measures, prioritising investment and demonstrating commercial value.
- Provide clear direction and sound judgement in a changing environment, ensuring continuity, effective cross-functional collaboration and delivery through others.
What you’ll bring to the team:
- 10+ years’ relevant experience in across marketing, strategic events, communications, PR and/or brand leadership.
- Proven ownership of large-scale flagship conferences or complex industry events, from strategic concepts and content through to delivery and evaluation.
- Proven experience leading corporate communications, media relations and reputation management, including reactive issues and sensitive or high-profile announcements.
- Strong strategic brand capability, including positioning, narrative development and governance across multiple channels and complex stakeholder environments.
- Demonstrated ability to advise, influence and communicate credibly with C-suite executives and senior leadership teams, exercising discretion and sound commercial judgement.
- Excellent people leadership skills with a track record of building, developing and empowering high-performing teams and delivering results through others.
- Proven ability to operate effectively in complex, evolving organisational environments, navigating ambiguity, managing competing stakeholder priorities and exercising sound strategic judgement.
- Strong commercial acumen, stakeholder management, agency leadership, creativity and attention to detail.