Product Marketing Manager
Rentman · Utrecht · hybrid
ABOUT US
Rentman is a B2B SaaS scale-up building a smart, powerful operations management platform to support event and media production teams. Our users plan everything from small shoots to massive festivals in 70+ countries, and they all rely on Rentman to keep their gear, people, and timing perfectly in sync. We’re based in Utrecht (NL) with a second office in Toronto (CA), and our 100+ team members work in a culture that’s open, flat, and inclusive, where curiosity drives us, ownership matters, and everyone has the freedom to challenge ideas and make an impact. Check out our public roadmap https://rentman.io/public-roadmap to see what’s coming next!
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MISSION OF THIS ROLE
As a Product Marketing Manager, you drive revenue by leading the go-to-market of Rentman's new features, products and add-ons. You position each one so new customers buy in and existing customers add it to what they already use.
Without this role, no one leads the cross-functional push that grows revenue from both new and existing customers.
WHAT YOU'LL DO
- Develop and refine Rentman’s messaging and positioning to clearly communicate the value of our products to key customer segments
- Build a strong understanding of customer needs, pain points, and decision-making processes across our key markets and industries and educate other departments on the findings
- Identify the user value of new features, craft impactful messaging, and execute feature and product launches to drive awareness and adoption
- Lead product marketing content development, creating compelling and persuasive content to support product positioning, feature launches, and customer engagement
- Support our go-to-market (GTM) product initiatives, collaborating with cross-functional teams to ensure effective product positioning and rollout strategies
- Keep all product documentation (internal and external) up to date, ensuring clear value propositions that align with brand standards
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WHAT WE ARE LOOKING FOR
- 3+ years product marketing experience owning positioning, messaging, and go-to-market for product or feature launches (B2B SaaS preferred)
- You can point to specific launches they led and the adoption or revenue result
- Strong written communication: clear, jargon-free messaging for varied audiences
- Comfortable using product usage data (e.g. Mixpanel) to define and track whether a launch worked
- Worked cross-functionally with Product, Sales, and Customer Success
NICE TO HAVES
- Experience marketing monetized add-ons or features (expansion, not just adoption)
- Familiarity with the events/media production/rental industry, or a comparable vertical SaaS
- Experience in vertical B2B SaaS
- Experience in Product-Led Growth (PLG) companies
- Tools: HubSpot, Mixpanel, Appcues, Chameleon, Klue, Google Analytics
WHAT YOU’LL GET
- Competitive salary based on experience, plus 8% holiday allowance
- A results-based bonus based on company performance (up to a full 13th month's salary)
- 25 vacation days to recharge
- Earn an extra day of PTO for each year at Rentman, from your second anniversary up to five years.
- A 4-week paid sabbatical after 5 years to go on an adventure
- Flexible WFH policy & work from anywhere for 4 weeks a year
- Pension plan through BrightPensioen
- An annual training budget to grow your skills
- Access to OpenUp for mental well-being and personal growth
- Your choice of a shiny new Windows, Linux, or Mac
- Stay active with the team: join the Rentman football team, squash and padel, plus a discounted Urban Sports membership
- An OV Business card if you live more than 10km from the office
- An ambitious, inclusive, and diverse international team
- A flexible, energizing workplace with free lunches, office perks (PS5, ping pong, D&D), legendary karaoke nights, and regular team activities
- An amazing office in the heart of Utrecht, in the historic Drift 17
OUR PROCESS
Here's a breakdown of our recruitment process to give you a clear idea:
- Call with recruiter about the role (30 mins)
- Past experience & culture interview (60 mins)
- Take-home assignment (max 120 mins)
- Skill interview with assignment presentation (60 mins)
- Final skills interview at our office with your future manager (45 mins)
Apply now! For questions or additional information, contact us at work@rentman.io.
At Rentman, we value diversity and are committed to creating an inclusive environment for all employees. We believe that our differences make us stronger and strive to foster a workplace where everyone feels valued and respected.