Digital Manager
richemont · Sydney, Australia
The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.
Be a part of our Team!
Are you a visionary digital marketing professional with a passion for iconic luxury brands?
Cartier, a world-renowned Maison, is seeking a talented Digital Media Manager to elevate our digital presence and drive performance across Australia and New Zealand. Based in Sydney, this is a unique opportunity to shape the digital future of an iconic luxury brand within the Richemont Group.
If you have a passion for creating luxury experiences and thrive in a dynamic, collaborative environment, we invite you to join our team!
HOW WILL YOU MAKE AN IMPACT?
Reporting to the Senior Media Manager, you will be instrumental in defining and implementing Cartier's digital media strategy, ensuring alignment with both global and local brand objectives. In this pivotal role, you will:
- Lead Strategic Digital Media: Develop and execute cutting-edge digital media strategies that maximize performance, ROI, and brand awareness, meticulously upholding Cartier's premium brand positioning across Australia and New Zealand.
- Drive Campaign Excellence: Oversee and manage Cartier's digital media campaigns across all online channels, leading the planning, execution, and continuous optimization of display, programmatic, paid social media, and paid search campaigns.
- Elevate SEM Performance: Advance our Paid Search (SEM) strategy, leveraging advanced techniques and staying abreast of advancements in the search landscape to ensure market leadership and superior performance.
- Orchestrate Content Distribution: Develop and optimize digital content distribution strategies to maximize reach, engagement, and impact across all relevant online platforms.
- Cultivate Key Partnerships: Build and maintain a strong, collaborative partnership with our local media agency, ensuring seamless campaign implementation, ongoing optimization, and shared success.
- Analyze & Report: Conduct rigorous analysis of digital media performance, translating complex data into clear, concise, and actionable insights for continuous campaign improvement and strategic business reporting.
- Champion Innovation: Continuously monitor the evolving digital landscape, identify new opportunities, and contribute to digital innovation within the luxury sector.
- Foster Cross-Functional Collaboration: Engage extensively with internal Marketing, Communications, Client Teams, and regional/HQ Media teams to ensure integrated and impactful digital initiatives.
- Manage Digital Budget: Plan, allocate, and manage the digital media budget, ensuring optimal investment and maximum return on investment in alignment with strategic business objectives.
- Communicate & Visualize: Develop compelling presentation materials that clearly communicate campaign recaps, strategic plans, budget allocations, competitive trends, and performance reports.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
We believe in shared success and understanding that with your actions you elevate your team and the Maison. To contribute to team success, you will demonstrate:
- Extensive Digital Media Experience: 5-10 years of progressive experience in digital media, preferably with client-side experience in the luxury sector.
- Profound Digital Expertise: Demonstrated proficiency across key digital marketing channels, including paid search (SEM), programmatic, display, and paid social media. Proficient in leveraging analytics tools (e.g., Google Looker, Google Analytics), CMS platforms, and e-commerce strategies.
- Analytical & Strategic Acumen: Proven ability to strategically analyze performance across all paid media channels, translate complex data into actionable insights, and effectively communicate results to diverse internal stakeholders.
- Strong Content Strategy Vision: Ability to develop and execute effective digital content distribution strategies.
- Exceptional Communication Skills: Excellent written, verbal, and presentation skills in English, with a keen eye for detail and the ability to craft compelling narratives. Copywriting experience is a plus.
- Entrepreneurial Spirit: A proactive, resourceful, and self-sufficient individual comfortable thriving in a dynamic, fast-paced team environment.
- Technical Proficiency: Expert proficiency in Microsoft Office Suite (PowerPoint, Excel, Outlook) and familiarity with analytics tools such as Google Analytics, Looker Studio, Meta Business Manager, SA360, and Google Trends.
- Collaborative Leadership: A strong collaborator capable of building effective relationships with colleagues and agency partners, managing multiple tasks, prioritizing effectively, and delegating when appropriate.
- Data Visualization Prowess: Exceptional ability to present complex analytical data clearly and creatively through reports and presentations, making large amounts of information easily digestible and impactful.
HOW DO WE KEEP YOU SMILING:
- A great opportunity to be a part of a dynamic and diverse team within Cartier and the wider Richemont Group.
- The chance to work collaboratively with an array of creative and strategic minds, both locally and globally.
- We offer a plethora of opportunities within Cartier and the wider Richemont Group to help you develop and take your career to the next level.
YOUR JOURNEY WITH US
Our recruitment process is designed for mutual discovery. Here is what to expect:
- Initial Call: A conversation with our Talent Acquisition team to discuss the role, team, and Richemont/Cartier.
- Interviews: Meetings with key business leaders to explore your expertise and vision.
- Executive Discussion: A final conversation with Cartier Managing Director.