Asst. Manager - Social Media/Social Media Expert
Oasis Investment Company (Al Shirawi Group) · Dubai, UAE · onsite
- Ideal Background: Candidates with 3–5 years of dedicated social media experience,
ideally coming from a high-growth D2C/B2B brand or a fast-paced agency background.
- Core Focus: Look for a candidate who has strong creative instincts and ability to build
content strategies (hands-on with Reels/AI) but is equally comfortable with data
analytics, social publishing software, and reporting. Good command of British English is
a must.
- Red Flags: Candidates who only do scheduling/posting without data/strategy exposure,
or candidates lacking short-form video creation experience.
Key Responsibilities & Scope
1. Strategy & Campaign Execution:
- Develop and execute multi-channel social media strategies aligned with brand initiatives,
product launches, and growth targets across all social media platforms.
- Manage the master content calendar from ideation to copywriting, asset production,
scheduling, and posting.
2. Content Creation & Short-Form Video:
- Conceptualise and produce platform-native multimedia content (Reels, TikToks,
carousels, stories, and graphics) in coordination with design team/agency partner.
- Stay ahead of social trends, platform updates, and viral formats to maximise organic
reach.
3. Analytics & Continuous Optimisation:
- Monitor, analyse, and report weekly and monthly performance metrics (reach,
engagement rate, CTR, conversion rates, follower acquisition) using tools like Sprout
Social, Meta Business Suite, and Google Analytics.
- Conduct A/B testing on posting times, creative formats, and copy variants to continually
elevate ROI.
4. Community Engagement & Paid Social Alignment:
- Oversee active community management to ensure brand tone consistency across
comments and direct messages.
- Collaborate with performance marketing teams to support paid social initiatives (boosted
posts, Spark Ads) and align organic efforts with paid funnels.
5. Leadership & Vendor Management:
- Supervise, mentor, and review the output of social media coordinators, juniors, or
external agency partners.
- Lead creator/influencer outreach and management from briefing to performance
tracking.
Qualifications & Technical Requirements
Experience: 3–5 years of dedicated social media management experience in an agency
or corporate in-house setting.
Education: Bachelor’s degree in Marketing, Communications, Advertising, Public
Relations, or related field.
Platform Mastery: Advanced knowledge and proven growth track record across
Instagram, TikTok, LinkedIn, YouTube, X, and Facebook.
Required Toolset:
o Publishing/Analytics: Sprout Social, Hootsuite, Buffer, or Meta Business Suite.
o Creative/Editing: Canva, CapCut, Premiere Pro, or Photoshop/Lightroom.
o Social Listening: Brandwatch, Meltwater, or native trend analysis tools.
Key Soft Skills: Exceptional written communication, eye for design aesthetics, project
management skills, and a data-informed decision-making style.