Engagement Director, Omni-Channel Marketing
Reply · Atlanta, GA · Kansas City, MO · Philadelphia, PA · hybrid
Responsibilities:
- Primary client contact, providing short and long-term strategic counsel, as well as overall fiscal responsibility for the account, including comprehensive budget tracking and management
- Manage a marketing program, lead/define marketing strategies, and guide the vision across core marketing technology investments and integrations for clients at an enterprise-roadmap level
- Effectively manage full project lifecycles, creates and maintain detailed project plans and reports, according to Sagepath’s SDLC process, that communicate tasks, milestone dates, status and resource allocations
- Facilitate client stakeholder working sessions and interviews in order to elicit and document business, non-functional, functional and technical requirements as well as project KPIs
- Act as Agile Product Owner by leading Agile SCRUM ceremonies, including but not limited to backlog refinement, sprint planning, sprint retrospectives, and training
- Act as client relationship manager, serving as point of contact for escalation and ad hoc needs.
- Provide strategic oversight and support of the technology and systems used within the client’s ecosystem, including recommendations on how systems should be integrated & utilized in support of their business goals
Minimum Requirements:
- Experience leading a wide array of digital B2B and B2C implementations, including: Digital Marketing Platforms, eCommerce, Web Content Management Systems, and Mobile Applications.
- 10 years of experience in Business Analysis, Product Management, or Project Management
- Working knowledge of requirements, timelines, user flows
- Working knowledge of the SDLC and Agile methodologies
- Experience launching 5 or more IT platforms/software for Enterprise Accounts
Preferred Experience:
- Experience working in an agency or consulting setting
- Experience working with Optimizely Platform