AYN

VP Sales US

Sedric · New York, NY · hybrid

Sedric.ai is seeking a strategic, hands-on VP Sales US to build and lead our US go-to-market organization. Reporting directly to the CEO, this role is responsible for scaling our US GTM motion into a data-driven revenue engine while personally leading key enterprise negotiations. The ideal candidate is a "player-coach" with a proven track record of scaling early-stage startups from ~$5M to ~$20M ARR. This position offers a unique opportunity to build a high-performing sales team from the ground up, serve as the voice of the US market, and play a critical role in the company's growth as we expand our AI-powered compliance platform.

What You’ll Own- Strategic Account Leadership (Player-Coach): Act as the executive sponsor for key accounts, leading complex, high-value enterprise negotiations and staying personally involved in critical deals.

- GTM Architecture: Upgrade and scale Sedric’s US go-to-market motion, refining sales playbooks to ensure consistency, predictability, and a data-driven revenue engine.

- Team Leadership: Build and manage a high-performing US sales team (AEs and SDRs), establishing clear standards, coaching performance, and developing future leaders.

- Forecasting, Revenue Ops & Board Visibility: Strengthen pipeline discipline and forecasting, providing reliable visibility into US revenue performance and growth trajectory.

- Market Intelligence & Product Partnership: Serve as the primary voice of the US market, translating customer and regulatory insights into product roadmap priorities

Requirements- Growth Architect & Lead Hunter: Proven success driving net-new enterprise revenue and scaling startups from ~$5M to ~$20M ARR, with the ability to thrive in ambiguity and lead from the front.

- FinTech & Compliance Sales Expertise: Deep experience selling B2B SaaS into financial services, fintech, or compliance-driven environments, including a strong understanding of regulatory buyers and their pain points.

- Enterprise Closer: Demonstrated ability to lead and close complex, six- and seven-figure enterprise deals.

- Strategic GTM Leader: Strong market intuition and the ability to adapt sales strategies to evolving regulatory and AI-driven compliance landscapes.

- Team Builder at Scale: Proven experience hiring, developing, and leading high-performing sales organizations (AEs and SDRs) in a Series A/B environment.

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