Founding Growth Lead
True Talent Solutions Partners · San Francisco · onsite
ABOUT THE ROLE
Build a demand generation engine from the ground up at a Series B AI company serving the logistics sector. This hands-on role partners with sales, marketing, and product teams to turn AI product developments into effective go-to-market programs and enterprise pipeline.
WHAT YOU'LL DO
- Build and optimize demand generation channels that grow qualified leads and convert them into enterprise sales pipeline.
- Own marketing operations, including attribution, automation, lead routing, segmentation, and funnel reporting.
- Work with sales and product teams to develop compelling messaging based on product and AI advancements.
- Test and scale paid acquisition, email nurture, website conversion, account-based marketing, SEO, answer engine optimization, and emerging channels.
- Manage agencies, contractors, and specialist partners to accelerate execution across marketing channels.
WHAT WE'RE LOOKING FOR
- Three to five years of experience in growth marketing, demand generation, digital marketing, or account-based marketing.
- Experience marketing enterprise technology in a sales-led environment, ideally at a startup or rapidly growing company.
- Experience building a demand generation program or marketing channel from the ground up.
- Working knowledge of marketing automation, attribution software, CRM reporting, and website tracking.
- Experience across channels such as paid digital, email, website, and content, with a demonstrated strength in at least one area.
- Understanding of funnel metrics and revenue conversion, including MQLs, SQLs, and pipeline.
- A degree and authorization to work without visa sponsorship.
COMPENSATION & BENEFITS
Base salary: $140,000 to $200,000 annually. Visa sponsorship is not available.
LOCATION
On-site in San Francisco, California.