Employer Brand content & campaigns specialist
WTW · Lisboa, Portugal · hybrid
You’ll find a dynamic, diverse, and multicultural team, that is crafting innovative content campaigns to enhance our employer brand across 140+ countries. Become your best self by showing us how you can be authentic, curious, and bold, and make a lasting global impact while elevating your career to the next level!
The role:
- Content Research: Stay updated on the latest trends in content marketing and employer branding to ensure our strategies remain innovative and effective.
- Content Creation: Develop engaging and high-quality content for various platforms, ensuring alignment with WTW’s employer brand voice and values.
- Social Media Management: Knowledge of tools like Hootsuite, Meta Business Suite, and others to schedule, monitor, and engage with our audience on various social media platforms (LinkedIn, Meta, Instagram and YouTube).
- AEO/GEO Blog Content Writing: Create optimized blog content for our career site to enhance our online presence and attract potential candidates researching on LLMs. Update and maintain the website content.
- Design and Video Editing: Create visually appealing static, dynamic, photo and video content for our social media channels and website.
- Campaign Reporting and Monitoring: Track and analyze the performance of branding campaigns, providing insights and recommendations for continuous improvement.
- Develop end-to-end, implement, manage and optimize paid social media campaigns on platforms such as LinkedIn, Facebook, Instagram, and YouTube (all done internally – no agency involved).
- Plan and execute Google Ads campaigns (Search and Display) to increase brand visibility and attract potential candidates.
- Track and analyze the performance of all employer branding campaigns.
- Use data-driven insights to optimize ongoing and future campaigns.
- Prepare regular reports on campaign performance and ROI.
- Proven experience in employer branding content creation and managing organic campaigns across geographies.
- Proficiency in AEO/GEO blog content writing.
- Strong language written skills in English. Other language skills are considered a plus.
- Knowledge of social media management tools (Hootsuite, Meta Business Suite) and design tools (Canva or Adobe Express).
- Familiarity with video editing tools and techniques.
- A driven and motivated attitude with a strong desire to learn and grow.
- Excellent team player with strong collaboration skills.
- Some experience in digital marketing, specifically in managing end-to-end paid social media, Google Ads, and YouTube campaigns will be valued.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Ability to work independently and manage multiple projects simultaneously.