Marketing Manager
Emit Cx_2001 · Washington, District of Columbia, United States
This OpportunityWSP is hiring for a Marketing Manager role for the Property & Buildings business line. This role can be staffed from any major WSP office across the Eastern U.S. This is an exciting opportunity for a motivated marketing professional who wants to do meaningful work at global scale, collaborate with top talent, and build a career in one of the most dynamic and impactful industries in the world. WSP’s Property & Buildings business is dynamic, talented, multidisciplinary and growing.
WSP’s Strategic Growth Team (SGT) is a national group of collaborative and innovative problem solvers who frequently work across regions and business lines to advance growth initiatives, secure the win, and leverage the expertise of the broader organization. We are looking for a proposal manager to bring the best strategies and resources to drive client engagement, pursuits, and marketing activities across the practice. This role will facilitate and/or support teams in positioning for major pursuits, including capture planning, proposal development, and interview coaching and debriefs, with an eye for continuous improvement. In addition, they will act as a knowledge manager for the business line, maintain business-line-specific collateral, support marketing communications activity, and improve awareness of business line services to enhance cross-selling opportunities.
Your Impact- Lead standard and complex proposals/qualifications including scheduling and conducting proposal kick-off meetings, strategy sessions, and color reviews to develop a winning, compliant proposal.
- Research, gather, edit, and produce proposal materials, including writing original content and review/edit content for clarity, compliance, and key messages.
- Collaborate with graphic team to plan and produce proposal and sales materials ensuring all materials are effectively communicating the strategic vision identified for a given pursuit or initiative.
- Develop and maintain proposal, qualification, and sales files, including resumes, project descriptions and sales and business development databases.
- Partner with client teams to develop account plans, prepare materials for internal and external meetings, and participate in client team meetings.
- May support communications team on regional activities, such as newsletters, project awards, visibility and social media campaigns, conferences and other special communications-related projects.
- Ensure the various aspects of proposals and other sales and business development materials are compliant, accurate and delivered in a timely manner.
- Lead the presentation phase of pursuits including coaching interview teams, coordinating graphics, and refining key messaging.
- Partner with individual pursuit teams to develop pursuit strategies, including client business intelligence, competitor analysis and WSP differentiation.
- Organize and facilitate sales and business development strategy meetings.
- Embraces technology and identify ways to increase effectiveness of sales and business development activities and client engagement.
- Provide oversight of work of other team members.
- Share knowledge, mentor and lead training initiatives.
- May participate in professional development activities (e.g., SMPS, AIA, etc.) to enhance business acumen and industry relationships.
- Other duties as assigned.
Who You AreRequired Qualifications
- Bachelor’s degree in marketing, communications, business, journalism or closely related field
- Minimum of 7 years of experience in the A/E/C industry with experience across a multi-state region or practice
- Thorough understanding of business line and approach to the marketplace
- Strong communications experience with the ability to articulate complex ideas in a creative manner to influence or persuade others
- Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs
- Highly organized; detail oriented; skilled with implementation/logistics
- Demonstrated ability to manage and prioritize multiple projects and deadlines
- Knowledge of and demonstrated experience managing the pursuit development process from creation through submission; preference to those with experience managing standard and complex proposals
- Demonstrated ability to facilitate meetings and coordinate large, diverse teams
- Strategic thinker that can look at the big picture and drive strategy to achieve tactical objectives
- Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs
- Exercise responsible and ethical decision-making regarding company funds, resources and conduct and adhere to WSP’s Code of Conduct and related policies and procedures
- Proven track record of upholding workplace safety and ability to abide by WSP’s health, safety and drug/alcohol and harassment policies
Preferred Qualifications
- Past experience with medium-to-large sized A/E/C firms
- Industry experience with built environment projects such as buildings and vertical construction
- Involvement in industry organizations such as SMPS
WSP Benefits:
WSP provides a comprehensive suite of benefits focused on a providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings.
Compensation:
Expected Salary (all locations): $91,900-163,600
WSP USA is providing the compensation range that the company in good faith believes it might pay and offer for this position, based on the successful applicant’s education, experience, knowledge, skills, abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and/or federal law.
Expected Salary (Colorado only): $91,900 - $156,100
WSP USA is providing the compensation range that the company in good faith believes it might pay and/or offer for this position within the state of Colorado, based on the successful applicant’s education, experience, knowledge, skills, and abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and/or federal law.
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