Social Media and Email Marketing Specialist
Clera · New York · remote
ABOUT THE ROLE
Join the marketing team at a fintech company focused on personal wealth planning. You will lead hands-on social media and email marketing, using audience engagement and campaign performance data to strengthen the brand and improve results.
WHAT YOU'LL DO
- Manage social media channels across Instagram, Facebook, LinkedIn, YouTube, and TikTok, maintaining a consistent voice and publishing calendar.
- Coordinate with external content agencies, creators, and freelancers to deliver on-brand work on schedule.
- Build content calendars that support marketing campaigns and key announcements.
- Engage with the community by responding to comments and direct messages and starting conversations.
- Identify relevant trends and adapt them into timely, on-brand content.
- Plan and execute email marketing campaigns using HubSpot or a similar platform.
- Write and design newsletters, and test subject lines, timing, formats, and audience segments.
- Track social and email performance, report insights, and adjust campaigns to improve engagement and conversions.
WHAT WE'RE LOOKING FOR
- One to two years of professional experience in social media, email, or digital marketing, with measurable results.
- Hands-on ownership of social media publishing, community engagement, and performance tracking on at least one major platform.
- Strong writing skills and the ability to maintain a clear brand voice across social posts, email copy, and newsletters.
- Experience executing email campaigns and A/B tests in HubSpot, Mailchimp, Klaviyo, or a similar platform.
- Ability to interpret engagement, open, click-through, and conversion metrics and turn findings into practical improvements.
- Experience coordinating external creative partners; familiarity with paid social is helpful.
- Fintech, personal finance, or consumer brand marketing experience is valued.
COMPENSATION & BENEFITS
Base salary: $80,000 to $100,000 annually. Visa sponsorship is not available.
LOCATION
On-site in New York, United States.