Communications Specialist, Athletics and Recreation
uwaterloo · Waterloo, Ontario, Canada
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Job Requisition ID:
2026-03372
Time Type:
Full time
Employee Group:
Staff
Job Category:
Communications
Employment Type:
Permanent
Department:
Advancement and External Relations - Athletics and Recreation Communications
Hiring Range:
$67,688.63 - $84,610.79
Posting Information:
This posting is for an existing vacancy.
The internal posting deadline for this position is October 29, 2026 at 11:59PM
Job Description:
Primary Purpose
This job description has been prepared to support implementation and role clarity. It reflects the intended scope of the role at this stage and may be subject to minor adjustments as the work is operationalized and responsibilities are finalized.
University of Waterloo is a leading global innovation hub that drives economic and social prosperity for Canada and the world. With more than 41,000 students, we are home to the world's largest co-op education talent pipeline, to game-changing research and technology, and to an unmatched entrepreneurial culture. Together, these create partnerships and solutions to tackle today’s and tomorrow’s challenges.
At the university, the Marketing and Communications function is responsible for enhancing and protecting the university’s reputation. The communications function specifically leads by helping the university communicate with clarity, credibility and purpose, while developing governance, standards and protocols to uphold consistent, coordinated and effective communications across campus.
The Communications Specialist, Athletics and Recreation is a role responsible for contributing to the planning, development, delivery and evaluation of communications initiatives that support institutional priorities. The role applies communications knowledge, professional judgment and strong organizational capability to develop content, coordinate communications activities and support stakeholder engagement across a variety of channels and audiences. Working within established communications frameworks and standards, the role contributes to effective communications outcomes through independent management of assigned work and collaboration with stakeholders and communications colleagues.
Within Athletics and Recreation, the role supports communications that build participation, visibility and school spirit across Waterloo’s varsity and recreation programs. The role contributes to game coverage, ticketing, promotional content and real-time communications across social media, web and event channels, working closely with athletics staff and program leads.
Key Accountabilities
Athletics and Recreation Communications
- Develop and deliver communications supporting varsity athletics, recreation programs, and events
- Create engaging, audience-driven content (game coverage, ticketing, promotions, highlights, and rec programming updates)
- Support real-time and scheduled digital communications (social media, web, event campaigns)
- Collaborate with athletics staff and program leads to promote participation and visibility
- Contribute to storytelling and outreach that enhances school spirit, engagement, and community participation
Communications Content Development and Delivery
- Develops and delivers communications activities and materials supporting defined objectives and priorities.
- Creates and adapts communications content for digital, print and other channels as required.
- Produces communications materials such as articles, web content, newsletters, presentations, social media content, promotional materials and related communications products.
- Researches, analyzes and synthesizes information to support accurate, audience-focused communications.
- Applies communications standards, editorial practices and audience considerations to support effective delivery.
Communications Coordination and Implementation
- Contributes to communications planning and coordinates implementation of communications activities within established priorities, frameworks and timelines.
- Coordinates communications activities, timelines, deliverables and approvals for assigned projects and initiatives.
- Maintains project documentation, monitors progress and facilitates input from contributors and stakeholders.
- Identifies implementation challenges and recommends practical solutions to support communications objectives.
- Works with internal partners to ensure communications activities are delivered effectively and on schedule.
Stakeholder Engagement and Collaboration
- Collaborates with stakeholders, subject-matter experts and communications colleagues to support communications initiatives.
- Provides practical advice and recommendations regarding communications approaches, messaging, audience considerations and implementation requirements within defined scope.
- Builds productive working relationships with clients, partners and project contributors.
- Coordinates stakeholder review and approval processes.
- Communicates project updates, requirements and timelines clearly to stakeholders.
- Assesses and addresses communications-related issues and stakeholder concerns within established frameworks and delegated authority.
- Communications Measurement and Effectiveness
- Supports management and maintenance of communications channels, platforms and content.
- Applies institutional brand standards, accessibility requirements, editorial guidelines and communications practices.
- Compiles, analyzes and summarizes communications performance information, audience feedback and channel metrics to support evaluation and continuous improvement.
- Identifies trends, opportunities and areas for improvement based on audience, channel and performance information.
- Contributes recommendations to improve communications effectiveness, audience engagement and content performance.
Continuous Improvement and Communications Practices
- Identifies opportunities to improve communications processes, tools and delivery approaches.
- Contributes to development and adoption of communications templates, resources and best practices.
- Maintains awareness of communications trends, technologies and emerging practices.
- Contributes to continuous improvement of communications services and outcomes.
Required Qualifications
Education
- Undergraduate degree or post-secondary diploma in communications, public relations, journalism, English, marketing or a related field.
Experience
- 2–4 years of related communications experience.
- Experience developing communications content and supporting communications initiatives, projects or campaigns.
- Experience working with multiple stakeholders, priorities and communications channels.
- Experience in higher education, the public sector or another complex multi-stakeholder environment is an asset.
Knowledge/Skills/Abilities
- Strong writing, editing and content-development skills.
- Working knowledge of communications planning, storytelling, audience engagement and channel delivery practices.
- Ability to independently coordinate and deliver communications activities within established plans, frameworks and timelines.
- Strong organizational and project-coordination skills.
- Ability to compile, analyze and summarize communications performance information and audience feedback.
- Strong communication, stakeholder-coordination and relationship-building skills.
- Ability to assess communications issues, recommend practical solutions and implement