Director, Employee Marketing
Stream · New York, United States · hybrid
Location: New York office 3 days with 2 days remote.
Salary: $140,000 – $200,000, plus equity and benefits.
Stream is on a mission to bring financial wellbeing to all workers.
We partner with some of the world’s most well-known employers, like Crate & Barrel, Driven Brands, General Electric, New Balance, Restaurant Brands International (RBI) and others, to give their teams access to fairer financial services. Over 3 million people track their shifts and earnings, start their first savings account, use budgeting tools, access financial education and choose when they want to get paid. All in one smartphone app.
Stream is unique: VC-backed and growing at scale-up pace, but with a social conscience. Some of the world’s leading financial charities and impact funds were our founding investors.
You’d be joining a team of over 300 passionate, ambitious people across the UK, Europe and US, building a category-leading FinTech product with the mission to improve the lives of millions.
The Opportunity:
Sales wins the client accounts. Our Customer team turns those accounts into revenue by getting clients live and driving employee enrolment in, and use of, Stream’s products.
As Director of Employee Marketing, you’ll lead our employee acquisition and engagement efforts and make sure the business hits its activation targets. You’ll own how millions of frontline workers first hear about Stream, sign up, and come back. You’ll test and refine every step of that journey, from in-store activation to digital engagement.
What will you be doing?
- Partner with the Implementation and Client Success teams to understand each client and decide on the right approach for them. That approach depends on the partnership model, the client’s preferences, their sector and their employee base.
- Design campaigns based on that understanding, covering both in-store activation and digital engagement.
- Optimize successful campaigns across the full customer lifecycle: awareness, acquisition, activation, retention, referral and revenue. This includes testing new creative approaches.
- Use data and analytics to drive business results, running continuous tests to improve strategies and outcomes.
- Partner with our Impact research team to understand the needs and preferences of our users, then evolve our messaging hierarchy and tone of voice to match.
- Support new product launches.
What experience might you have? (But if you’re close… we’d still love to talk to you!)
- 3–5 years in growth or performance marketing roles.
- A strong analytical and quantitative orientation, with experience measuring campaign performance and customer conversion.
- Evidence of delivering ongoing, sustained improvement of marketing campaigns.
- Familiarity with the tools and strategies used to drive customer acquisition, activation, retention and cross-sell.
- Previous experience in B2C digital businesses and fast-paced scale-up environments.
- Fintech experience is valued but not essential.
What success looks like:
3 months: You understand our client base, partnership models and activation funnel. You’ve built strong relationships with Implementation, Client Success and Impact, and you’ve launched your first optimized campaigns.
6 months: A repeatable campaign playbook is in place across in-store and digital channels, with a continuous testing program driving measurable gains in enrolment and activation.
12 months: Employee Marketing is a key driver of Stream’s US activation and revenue targets, with a clear messaging hierarchy shaped by user insight and a proven track record supporting new product launches.
What will we do for you?
- 20 days vacation in addition to federal holidays, as well as flexible time off allowances for any ad-hoc childcare/family/caring needs
- 12 weeks paid Maternity Leave and 2 weeks paid Paternity Leave for employees with over 12 months service
- Health, dental and vision benefits (a number of these benefits are paid in full for the employee)
- We want to invest in you financially, so we have a 401K program
And of course, the best benefit of all, access to Stream!
At Stream we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Stream is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, or veteran status.