Senior Paid Media Strategist
elk Marketing · United States · remote
USD 120,000 to 135,000 · period not stated
What You'll Do:
- Develop, manage, and scale Paid Search and Paid Social campaigns across platforms (Search, Shopping, PMax, DPA, ASC+, and emerging campaign types)
- Build strategic roadmaps that align with client goals and drive measurable business impact
- Present reporting, insights, and recommendations with confidence on client calls
- Audit and restructure ad accounts for optimal performance, ROAS, and efficiency
- Write and test compelling ad copy, headlines, and creative hooks
- Collaborate with internal SEO, design, dev, and email teams to align cross-channel strategies
- Manage ad budgets ranging from $10K to $500K+ per month across multiple clients
- Oversee tracking, attribution, and performance measurement using tools like GA4 and Triple Whale
- Conduct competitive research and deliver actionable insights for campaign improvement
What You’ll Bring:
- 5+ years of hands-on experience managing Paid Media campaigns, especially for eCommerce brands
- Proven success scaling campaigns and managing large budgets with minimal oversight
- Expertise in Google Ads and Meta Ads, including PMax, Shopping, DPA, and ASC+
- Deep understanding of product feeds, catalog management, and dynamic creative
- Strong grasp of landing page CRO principles and collaboration with dev/design teams
- Exceptional communication and client-facing presentation skills
- Familiarity with analytics and attribution tools like GA4, Looker Studio, and Triple Whale
- Experience with eCommerce platforms such as Shopify, BigCommerce, WooCommerce, or Magento
- Comfortable using Asana, Slack, and Google Workspace
- AI-native operator with experience using tools like ChatGPT, Codex, Claude, and Claude Code to improve day-to-day workflows, accelerate analysis, QA outputs, document processes, and build lightweight automations.
- Ability to identify repeatable paid media workflows and thoughtfully integrate AI into reporting, campaign analysis, creative/ad copy ideation, data cleanup, SOP development, and internal tooling.
- Bonus: Advertising experience managing and guiding CTV, Retail, Amazon, ChatGPT, Microsoft, TikTok, Pinterest, or LinkedIn campaigns
What Onboarding Looks Like:
- Get up to speed on elk’s clients, team workflows, tools, and processes
- Audit assigned accounts and flag key opportunities or concerns
- Begin joining internal syncs and shadowing client calls with Paid Media teammates
- Fully own strategy and execution for 3–5 client accounts
- Present insights and strategy updates directly to clients
- Collaborate cross-functionally on creative testing and CRO
- Lead 5–8 client accounts with confidence
- Build long-term roadmaps and growth strategies tailored to each account
- Take full ownership of performance, pacing, and scaling recommendations
- Spot trends, share learnings with the team, and recommend new tactics, tools, or testing strategies
- If you're a strategic thinker, confident communicator, and performance-obsessed marketer who’s ready to make an impact, we’d love to meet you.