Demand Generation Manager
Motus · United States or Ontario, Canada
Motus is the complete solution for managing employee driving, built for smarter personal vehicle use. With more than 90 years of proven expertise, Motus brings together reimbursement, risk mitigation, and advanced analytics into one platform that helps organizations maximize field team productivity, optimize vehicle spend, and reduce corporate risk exposure. Backed by unmatched benchmark data and time-tested best practices, Motus supports more than 700,000 drivers across 3,000+ companies and remains the trusted leader in employee driving programs.
At Motus, we’re dedicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars every day – WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether.
Position Description:
Motus is seeking a Demand Generation Manager to plan, execute, and optimize programs that drive pipeline growth. This role will focus on generating demand for our new business team partnering across Marketing, BDR, and Sales to turn program engagement into qualified opportunities.
The Demand Generation Manager will create and lead cross-channel programs aligned to the broader demand generation strategy. This role will manage campaigns from brief through launch, follow-up, and performance analysis, ensuring execution is well-timed, organized, and connected to pipeline goals.
The ideal candidate combines strong campaign planning skills with hands-on execution, an understanding of B2B buyer journeys, and a proactive approach to moving work forward. They are comfortable managing cross-functional projects, using data to improve performance, and building repeatable programs that scale.
Position Duties:
- Plan, execute, and optimize integrated demand generation campaigns and programs focused on generating qualified pipeline.
- Develop campaign briefs and activation plans that define target audiences, messaging, offers, channels, timelines, and success metrics.
- Translate pillar content, webinars, events, and product launches into coordinated campaign activities across email, nurture, digital, and sales outreach.
- Partner closely with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline priorities.
- Collaborate with Digital, Brand, Content, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive, multichannel campaigns.
- Develop segmented email and nurture programs that engage prospects and move them toward sales conversations.
- Coordinate campaign follow-up, ensuring BDR and Sales teams have the messaging, context, and resources needed to act on engagement.
- Manage campaign timelines, deliverables, and dependencies, keeping stakeholders informed and proactively addressing execution risks.
- Monitor campaign performance with Marketing Operations and Revenue Operations, tracking engagement, meetings, opportunities, pipeline, and conversion.
- Analyze results and recommend improvements to targeting, messaging, offers, and channel mix.
- Document campaign processes, tests, and learnings to strengthen execution and build repeatable programs.
- Stay current on demand generation best practices, buyer behavior, and emerging approaches.
Desired Skills & Experience:
- 4–5 years of B2B marketing experience
- Demonstrated experience executing multichannel campaigns and programs that contribute to qualified pipeline.
- Solid understanding of B2B buyer journeys, audience segmentation, lead nurturing, and funnel conversion.
- Experience partnering with BDR, Sales, and Enablement teams to support campaign activation and follow-up.
- Strong campaign planning and project management skills, with the ability to manage multiple programs and stakeholders.
- Experience developing campaign messaging, email copy, and briefs in partnership with Content and Product Marketing.
- Data-driven mindset, with the ability to interpret campaign results and translate insights into practical improvements.
- Hands-on experience with marketing automation and CRM platforms; HubSpot and Salesforce preferred.
- Familiarity with campaign attribution and pipeline reporting.
- Clear communication skills and strong attention to detail.
- Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment.
- Experience with Asana preferred.
Where required by law, Motus provides a reasonable range of compensation for specific roles. The pay range for this role is $100,000 - $115,000. Actual compensation will depend on a number of factors, including the candidate’s relevant experience, technical skills, and other qualifications. This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short-and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally required benefits.
Please see below for an outline of the Motus benefits package. Motus supports both the physical and mental health of their employees.
Motus Benefits:
- Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
- Open Paid Time Off
- Flexible Spending Accounts & Health Savings Accounts
- Motus-Fidelity 401K Plan
- Company-paid Short/Long-term Disability & Basic Life Insurance Plans
- Family Planning and Parenting Support Benefits through Maven
- Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
- $1000 Home Office Reimbursement Program
- $2000 Internal Referral Program
- WorkAnywhere Reimbursement of Internet and Cellular Costs
- 16 weeks maternity and adoption leave
- 12 weeks paternity leave
Motus champions the power of true individuality, actively celebrating and accepting each team member. We strategically recruit and retain talent reflecting our local communities’ rich diversity, fostering a culture where innovation thrives. Through dynamic learning sessions, strategic training, and our lively Employee Resource Groups, we kindle substantial dialogues, continuous learning, and ensure every voice is not only heard but celebrated.
Motus, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.
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