Director of Growth Marketing
inKind · Austin, in-person
Director of Growth Marketing
Location: Austin, TX — In Office
Department: Marketing
Reports To: CRO
About inKind
inKind is transforming the way restaurants access growth capital and build relationships with their guests. Sitting at the intersection of hospitality, fintech, consumer technology, and loyalty, our platform helps restaurant operators grow while giving consumers a better way to discover, experience, and engage with restaurants.
We're entering our next stage of growth, with significant opportunities to improve how we acquire, engage, retain, and monetize customers while building inKind into a recognized consumer brand.
We're looking for a Director of Marketing who is a builder and an operator — someone who can turn growth opportunities into working programs, launch new initiatives, optimize existing channels, and create repeatable systems that drive measurable results.
The Role
The Director of Marketing will lead the execution and optimization of inKind's marketing initiatives across consumer lifecycle, subscriptions, performance marketing, brand, and partner acquisition.
This is a hands-on leadership role for someone who combines strong marketing instincts with analytical thinking, technical fluency, and a bias toward action.
You'll work across Marketing, Product, Engineering, Data, Sales, and Operations to identify growth opportunities, build solutions, launch campaigns, measure performance, and continuously improve results.
We are not looking for someone who simply develops strategies, manages agencies, or oversees campaign calendars. We want someone who understands how modern marketing systems work, can get into the details of execution, and knows how to turn ideas into measurable business outcomes.
Three immediate priorities will define the role:
- Transform lifecycle marketing: Move inKind from calendar-driven, ad hoc campaigns to automated, behavior-based customer engagement that increases activation, frequency, retention, and lifetime value.
- Launch and scale consumer subscriptions: Build and execute the go-to-market, acquisition, onboarding, engagement, and retention programs needed to establish a successful subscription business.
- Integrate brand into B2B performance marketing: Evolve inKind's transaction-focused restaurant acquisition channels by incorporating stronger brand storytelling, differentiated positioning, and creative that builds trust while improving commercial performance.
Beyond these priorities, you'll continuously identify opportunities to improve marketing efficiency, customer experience, and growth.
What You'll Own
Build an Automated Lifecycle Marketing Engine
Lead the transition from one-off, calendar-driven campaigns to a scalable, automated lifecycle marketing operation.
- Audit existing customer communications, journeys, segmentation, and engagement performance to identify gaps and opportunities.
- Build and execute automated customer journeys across onboarding, activation, engagement, repeat usage, retention, and reactivation.
- Use behavioral data, transaction history, customer preferences, and predictive signals to trigger relevant, personalized communications.
- Work directly with Braze, Snowflake, and internal teams to improve audience segmentation, orchestration, and campaign automation.
- Develop testing frameworks across messaging, creative, timing, offers, and channels.
- Identify opportunities to leverage AI and automated agents to improve personalization, campaign execution, reporting, and optimization.
- Establish clear performance dashboards and continuously improve conversion, engagement, purchase frequency, and customer lifetime value.
The outcome: A lifecycle marketing engine that consistently drives customer behavior and revenue without relying on constant manual campaign creation.
Lead the Launch and Growth of Consumer Subscriptions
Own the marketing execution behind the introduction and scaling of inKind's consumer subscription offering.
- Partner with Product, Finance, Data, and Engineering to develop and execute the subscription go-to-market plan.
- Translate the subscription value proposition into clear positioning, messaging, creative, and customer-facing experiences.
- Build the acquisition strategy across existing users, paid channels, referrals, restaurant partnerships, and owned media.
- Develop conversion journeys that move existing inKind customers into paid subscriptions.
- Execute subscription onboarding, activation, engagement, renewal, and retention programs.
- Test pricing presentation, promotional offers, trial structures, messaging, and conversion flows in partnership with Product.
- Develop targeted campaigns for different customer segments based on behavior, frequency, and potential subscription value.
- Monitor subscriber acquisition cost, conversion, activation, churn, retention, and subscription lifetime value.
- Identify opportunities to reduce churn and increase subscriber engagement through automated lifecycle programs.
The outcome: A successfully launched subscription offering with a repeatable, measurable acquisition and retention engine.
Bring Brand Storytelling Into B2B Performance Marketing
Evolve inKind's existing restaurant acquisition marketing from primarily transaction-focused messaging into a more differentiated, brand-led growth channel.
- Evaluate current B2B paid acquisition campaigns, messaging, creative, audiences, and funnel performance.
- Develop compelling stories that communicate why restaurants partner with inKind, beyond the immediate financial transaction.
- Build campaigns that highlight restaurant success stories, operator experiences, hospitality expertise, and the broader value of the inKind platform.
- Work with Sales and Business Development to understand restaurant decision-making, objections, and buying motivations.
- Introduce brand-led creative and messaging into existing paid channels without sacrificing lead generation performance.
- Develop and execute structured tests comparing transactional, educational, and brand-led messaging.
- Build content and creative that can be reused across paid acquisition, landing pages, email, sales enablement, and partner communications.
- Improve conversion through stronger positioning, creative testing, audience targeting, and landing-page optimization.
- Measure the impact of brand-led marketing on lead quality, acquisition efficiency, conversion, and partner engagement.
The outcome: A more differentiated and effective B2B acquisition engine that strengthens inKind's brand while continuing to deliver measurable commercial results.
Drive Consumer Growth and Marketing Performance
Own the continuous improvement of inKind's consumer acquisition and engagement programs.
- Identify opportunities to improve acquisition, activation, engagement, and retention across the customer journey.
- Build and optimize campaigns across paid, organic, referral, partnership, and owned channels.
- Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities.
- Develop and execute experiments across audiences, offers, creative, messaging, and conversion experiences.
- Work with Product to improve customer journeys and reduce friction in the app and purchase experience.
- Identify opportunities to use inKind's restaurant network as an acquisition and engagement channel.
- Allocate marketing resources toward initiatives demonstrating the strongest incremental impact.
- Maintain clear accountability for customer acquisition cost, conversion, frequency, retention, and lifetime value.
Build Scalable Marketing Systems and Automation
Help modernize how Marketing operates by reducing manual processes and improving the speed and effectiveness of execution.
- Identify repetitive marketing activities that can be automated or simplified.
- Leverage Braze, Snowflake, AI tools, and other technologies to improve campaign execution and decisi