Marketing Digital Intern
werner · Omaha, Nebraska, United States
Our summer internship program is an excellent opportunity to tie what you have learned in the classroom into real-world experience. The program consists of an 11-week immersion into Werner Enterprises.
Internship Overview:
- Paid internship that includes dedicated job training and learning opportunities
- Located at our Corporate Headquarters in Omaha, Nebraska (some remote and off-site opportunities may be available)
- Collaborative, inclusive work environment
- Real-world experience
- Paid housing/housing assistance may be available
- Marketing, Journalism or Graphic Design major required
Responsibilities:
- Designing, building and executing targeted email marketing campaigns within Salesforce Marketing Cloud
- Managing audience segmentation, data hygiene and journey builder workflows to deliver personalized messaging
- Tracking, analyzing and reporting on key performance metrics from marketing campaigns and website (open rates, CTRs and conversion rates) using marketing analytics tools
- Continuous A/B testing of email copy, design layouts and call-to-action buttons to optimize campaign performance
- Partnering with sales and operations teams to align lead scoring and customer data between Marketing Cloud and core Salesforce CRM
- Supporting various company events through pre-campaign promotion, registration management and on-site execution
- Capturing and editing multi-media content, such as photos and short-form video from company events, for social and internal communications
- Conducting industry research to inform new articles, content strategy and marketing initiatives
- Translating campaign analytics into actionable insights to improve ROI across digital channels and live event activations
Qualifications:
- Currently pursuing a Bachelor’s or Master’s degree in Marketing or a related field.
- A passion for marketing, branding and communications.
- The ability to work in a fast-paced, dynamic environment.
- An interest in the transportation industry is a bonus.
Internship Development Activities:
- Lessons with Leaders Sessions
- Mentor Program
- Intern Activities
- Community Support Events
- Networking
- Summer Project Proposal and Presentation
We know benefits are critical and we are committed to offering comprehensive and affordable options for you and your loved ones. This position is eligible for benefits, which include medical, dental and vision plans. We also offer a 401(k) plan, stock purchase plan, paid time off, life insurance, disability plans and other optional supplemental coverage.
Werner Enterprises provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, genetic information or veteran status or other status protected by law. We encourage applicants of all ages as we do not discriminate on the basis of an applicant's age.
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