AYN

Head of Sales

Sentinel Eagle · Warsaw · hybrid

At Sentinel Eagle, we build autonomous UAV systems that work where GPS and communications fail.

We are looking for our first Sales/Go-To-Market leader to help shape how our products reach defense customers across Europe and beyond.

This person will define the go-to-market strategy for priority markets, win the first high-value contracts, and build the sales function over time.

The role is focused on long-cycle, customized B2G sales in the defense sector, where understanding procurement, export dynamics, and customer needs is critical.

This is a hands-on commercial role for someone who can both close strategic deals and lay the foundations for a scalable sales organization.

WHAT YOU WILL WORK ON AND WHAT PROBLEMS YOU MAY SOLVE

- Define and execute the go-to-market strategy for key markets, with priority on Germany and the Baltics

- Identify and prioritize target customers in defense and military markets

- Adapt Sentinel Eagle’s offering to customer needs in high-value, customized B2G environments

- Lead business development and commercial efforts for initial strategic contracts

- Navigate long sales cycles, complex stakeholder environments, and government procurement processes

- Help shape pricing strategy for customized, high-value defense contracts

- Build the commercial foundation for future scale, including funnel structure, sales materials, and target account strategy

- Over time, organize and lead the work of a growing sales team

WHAT WE ARE LOOKING FOR

- Experience in sales, business development, commercial, export, or go-to-market roles

- Direct experience in the defense, military, aerospace, or closely related security industry

- Strong track record working at actual defense-sector companies, such as defense manufacturers, defense tech firms, or military systems providers

- Experience selling high-value solutions with long sales cycles and significant customization

- Strong understanding of B2G sales, ideally including government procurement and international defense sales

- Fluent English communication skills

NICE TO HAVE

- German language skills

- Experience in the German or Baltic defense markets

- Exposure to international defense export or foreign military sales

- Leadership or team-building experience, especially in growing a commercial function

- Experience developing pricing strategy for customized government contracts

- Experience building sales funnels, preparing sales materials, and defining customer segments

Apply on the employer’s site