Sales Development Representative
Pavago · Greece · remote
Sales Development Representative (SDR) – Outbound Sales, Lead Generation & B2B Prospecting | Remote
Position Type: Remote
Working Hours: Irish or Greek Business Hours (depending on location)
Department: Sales / Business Development
Function: Outbound Prospecting / Lead Generation / Sales Development
About the Role
At Pavago, one of our clients is hiring a results-driven Sales Development Representative (SDR) to drive outbound prospecting, generate qualified leads, and build a consistent pipeline of sales opportunities.
This is a hands-on sales development role for someone who enjoys connecting with potential customers, identifying business opportunities, and turning initial conversations into qualified meetings for the sales team.
You’ll be responsible for executing cold calling, email outreach, social prospecting, lead qualification, and CRM management while continuously improving outreach strategies to increase engagement and conversion rates.
The ideal candidate has previous experience in B2B outbound sales, business development, or lead generation, communicates confidently with decision-makers, and takes ownership of their pipeline and performance metrics.
You’ll collaborate closely with account executives and sales leadership while independently managing daily outreach activities.
What You’ll Own
Outbound Prospecting & Lead Generation- Identify and engage potential customers through cold calls, personalized emails, and social outreach.
- Build and maintain a consistent pipeline of qualified sales leads.
- Research prospective companies and relevant decision-makers.
- Execute targeted outbound campaigns aligned with sales objectives.
- Develop personalized outreach messages to improve prospect engagement.
- Follow up consistently with prospects across multiple communication channels.
- Identify new opportunities within target markets.
- Maintain a steady volume of outbound activity to support pipeline growth.
Lead Qualification & Discovery- Conduct initial discovery conversations with prospective customers.
- Understand prospect needs, business challenges, budgets, and purchasing timelines.
- Evaluate potential opportunities against established qualification criteria.
- Identify decision-makers and relevant stakeholders.
- Determine whether prospects align with the company’s ideal customer profile.
- Schedule qualified meetings and hand off opportunities to account executives.
- Provide clear notes and relevant context for every qualified opportunity.
- Ensure smooth communication between prospects and the sales team.
CRM Management & Pipeline Tracking- Maintain accurate prospect and account information in the CRM.
- Log calls, emails, meetings, and other outreach activities.
- Track lead status, follow-up requirements, and pipeline progression.
- Keep CRM records organized and up to date.
- Monitor outbound activity and conversion metrics.
- Ensure qualified opportunities are properly documented.
- Maintain visibility into pipeline performance for sales leadership.
- Prevent missed follow-ups through consistent pipeline management.
Outreach Sequences & Sales Optimization- Build, manage, and refine outbound prospecting sequences.
- Test different email subject lines, messaging angles, and call scripts.
- Analyze outreach performance to identify improvement opportunities.
- Adjust messaging based on prospect feedback and response data.
- Improve connection rates, reply rates, and meeting conversion rates.
- Experiment with personalized outreach approaches.
- Maintain consistent follow-up cadences.
- Share insights that help improve overall outbound sales effectiveness.
Market Research & Account Intelligence- Research target accounts and relevant buying personas.
- Identify companies that match the ideal customer profile.
- Gather relevant prospect and market intelligence.
- Monitor competitor activity and market developments.
- Identify potential buying signals and sales opportunities.
- Develop targeted prospect lists.
- Support account prioritization based on business relevance.
- Share market insights with the sales team.
Sales Team Collaboration- Participate in regular pipeline reviews and sales discussions.
- Collaborate with account executives on qualified lead handoffs.
- Share feedback from prospect conversations.
- Help refine the company’s Ideal Customer Profile (ICP).
- Communicate prospect objections, buying signals, and emerging opportunities.
- Coordinate with sales leadership on outreach priorities.
- Provide accurate updates on activity, pipeline generation, and performance.
- Contribute ideas to improve prospecting strategies and sales processes.
Requirements
- Proven experience as a Sales Development Representative (SDR), Business Development Representative (BDR), Outbound Sales Representative, or similar role.
- Demonstrated success meeting outbound activity and pipeline generation targets.
- Experience conducting cold calls, email outreach, and outbound prospecting.
- Strong understanding of lead generation and qualification processes.
- Fluent English communication skills — written and spoken.
- Confidence communicating professionally with business decision-makers.
- Familiarity with CRM platforms and outbound sales tools.
- Experience managing outreach sequences and follow-up activities.
- Ability to conduct discovery conversations and identify qualified opportunities.
- Strong organizational and time-management skills.
- Ability to manage high-volume outreach without missing follow-ups.
- Comfortable tracking sales activities and pipeline performance.
- Ability to work independently and consistently meet performance expectations.
- Strong resilience and ability to handle rejection professionally.
- Comfortable collaborating with a distributed sales team.
- Must be based in Ireland or Greece.
- Must be available during Irish or Greek business hours, depending on location.
Preferred Qualifications
- Experience in B2B sales development or business development.
- Experience prospecting and communicating with business decision-makers.
- Familiarity with structured outbound sales methodologies.
- Experience developing and optimizing multichannel outreach sequences.
- Understanding of Ideal Customer Profiles and buyer personas.
- Experience using CRM reporting to evaluate sales performance.
- Familiarity with account-based prospecting.
- Experience collaborating directly with account executives.
- Ability to personalize outreach based on account research and prospect intelligence.
Tools & Skills
CRM & Sales Pipeline Management- CRM activity tracking
- Lead and contact management
- Pipeline organization
- Opportunity qualification
- Follow-up management
- Sales activity reporting
Outbound Sales & Prospecting- Cold Calling
- Cold Email Outreach
- Social Selling
- B2B Lead Generation
- Prospect Research
- Sales Sequencing
- Personalized Outreach
- Appointment Setting
Sales Performance & Optimization- Lead Qualification
- Discovery Conversations
- Ideal Customer Profile (ICP) Development
- Outreach Conversion Analysis
- Pipeline Reporting
- Sales Messaging Optimization
- Account Research
What Makes You a Strong Fit
You’ll likely thrive in this role if you:
- Enjoy outbound prospecting and initiating conversations with new customers.
- Take ownership of your activity numbers and pipeline performance.
- Are comfortable making cold calls and engaging decision-makers.
- Can communicate clearly and confidently in English.
- Understand how to qualify opportunities before passing them to account executives.
- Maintain accurate CRM records without constant reminders.
- Treat rejection as an opportunity to learn and improve.
- Can adapt your messaging based on prospect feedback.
- Are disciplined about follow-ups and outreach consistency.
- Enjoy experimenting with different prospecting strategies.
- Communicate proactively with teammates and sales leadership.
- Can manage your responsibilities independently in a remote envir