Performance Growth Marketing Lead
True Talent Solutions Partners · New York · onsite
ABOUT THE ROLE
Own paid acquisition for a growing B2B marketplace serving specialized vehicle and equipment sectors. This hands-on role will shape channel strategy, drive revenue growth, and improve customer acquisition efficiency.
WHAT YOU'LL DO
- Lead paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for revenue growth and CAC efficiency.
- Balance growth targets with marketplace health as channels scale, making disciplined investment decisions.
- Develop and test acquisition hypotheses, including landing page experiments and creative variations.
- Assess incrementality, attribution, and test results, while making sound decisions when data is incomplete.
- Partner with Sales, Product, Operations, and Marketing to identify growth opportunities beyond paid acquisition.
- Brief creative teams and guide high-velocity testing based on performance insights.
WHAT WE'RE LOOKING FOR
- Three to five years of growth marketing experience, including ownership of paid acquisition at a high-growth startup or technology company.
- Demonstrated ability to build and scale paid social and search programs while maintaining efficiency, including hands-on Meta Ads experience with large budgets.
- Strong expertise in Meta Ads, Google Ads, and emerging paid channels; experience with marketplace businesses is beneficial.
- Experience with CRO, landing pages, web experiments, and partnerships.
- Comfort building programs from scratch in a lean, fast-moving environment and working hands-on without initially leading a team.
- Bachelor's degree from an accredited university.
COMPENSATION & BENEFITS
Base salary is $120,000 to $175,000 annually. Visa sponsorship is available.
LOCATION
On-site in New York, New York.