Brand Director, DAOU
TWE · Napa, California, United States · hybrid
Key Responsibilities
- Lead long-term brand vision, positioning, portfolio priorities, investment choices, and growth strategy across channels, consumers, and markets.
- Approve integrated campaigns, creative platforms, media strategies, and annual marketing budgets to maximize reach, ROI, and commercial impact.
- Partner cross-functionally to prioritize innovation, optimize the portfolio and product lifecycle, and guide go-to-market plans for major launches.
- Turn brand strategy into customer programs, channel activation, pricing, promotion, and distribution plans that drive growth and protect brand health.
- Use consumer and performance insights to set targets, assess risks and opportunities, and take action to deliver growth and profitability.
- Build a high-performing team; select and manage agency partners and external investments; align senior stakeholders and executive leadership.
About you
- Bachelor’s degree in marketing, business, or related field
- 8-10 years of experience in brand marketing, marketing, or a related commercial role
- Proven track record developing and executing successful brand growth strategies.
- Experience managing significant marketing budgets and complex portfolios.
- Demonstrated success leading innovation pipelines and product launches.
- Experience influencing senior leaders and leading cross-functional teams.
- Experience leading and developing high-performing teams.
- Beverage alcohol, CPG, food & beverage, or consumer goods experience preferred.
Based in Napa, CA, with two in-office days per week. Los Angeles-based candidates may work remotely, with travel to Napa/Paso Robles for key meetings (at least quarterly) and more frequent Napa travel during the first 3–6 months.
Why you'll love it here
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development. Learn more about our benefits and culture here.
Benefits depend on your work category and may include
- Competitive vacation, sick leave, and 12 paid holiday + a “TWE4ME Day” – to spend however you choose!
- Paid Parental & Caregiver Leave
- 2 Volunteer Day
- Flexible Work Options
- Medical, dental, vision, free mental health support, and an award-winning wellness program
- 401(k) with Company Match vested from day one
- Wine Perks & Discounts
- Recognition & Rewards
It takes all varietals
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, or any other legally protected characteristic. If you require assistance or accommodation during the application process, please contact recruitment@tweglobal.com, quoting the job title and reference number.
The anticipated base compensation for this position is $141,000 to 171,000 annually. Actual compensation will be determined based on several factors, including but not limited to relevant experience, skills, qualifications, education, geographic location, internal equity, and market considerations. This position may also be eligible for incentive compensation, bonuses, commissions, and/or a comprehensive benefits package, as applicable. The compensation range listed reflects a good faith estimate of the hiring range for this position at the time of posting. Treasury reserves the right to modify compensation ranges, incentive plans, and benefits at any time, subject to applicable law.