Retail Media Senior Account Manager
Croud · Shrewsbury, United Kingdom · hybrid
SHREWSBURY, UK (Hybrid Working - 3 days in the office per week)
A benchmarked salary between £36,920 to £41,920. Your salary level is determined by skills and experience within our progression framework.
COMPANY OVERVIEWCroud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.
At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.
Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.
We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
ROLE OVERVIEWThe Retail Media Senior Account Manager is a leadership role within the Retail Media team, ideal for an experienced and strategic digital marketing professional with strong hands-on experience across Retail Media Networks. This is a specialist Retail Media role, rather than a traditional PPC position focused exclusively on platforms such as Google Ads or Meta. You will be responsible for the overall success of a portfolio of major client accounts, leading on strategy, execution and client relationship management, with the support of a dedicated team.
A crucial aspect of this role is driving operational excellence, shaping scalable processes and defining Retail Media best practice, including how we work with the Croudie Network. You will also be a leader and mentor, with direct line management responsibility for Retail Media Executives and Managers. This position requires a strategic mindset, advanced technical knowledge of Retail Media, exceptional client management skills and a proven ability to lead a team to success.
RESPONSIBILITIES- Campaign Management
- Lead Marketplace Strategy and Execution to drive client profit, including the implementation of Account Development Plans and innovation of new ideas- spanning many platforms and retailers including Amazon, Walmart, Target, Tesco, Sainsburys, Ulta, Boots, Carrefour, and more.
- Oversee Client Account Setup and Management across both Vendor and Seller models, ensuring best practices are followed for tasks like Brand Registry, PDP optimisation, and inventory management.
- Direct Daily Operations and Performance for your team's client portfolio, including optimisation activities, managing client budgets for maximum efficiency, and driving innovation.
- Drive Overall Team Performance to meet and exceed monthly margin and incremental revenue targets.
- Ensure Operational Excellence by providing technical guidance to your team and ensuring accurate daily time journaling.
- Data & Reporting
- You will ensure the effective measurement of campaigns, providing insightful reporting that demonstrates value and drives strategic decisions.
- You will guarantee that all client reports and deliverables are completed accurately and delivered on time by your team.
- You will champion the sharing of learnings with the wider Retail Media, Paid Media, and Analytics teams to improve cross-channel performance.
- You will analyse complex data sets to identify strategic opportunities and provide actionable recommendations to clients.
- Croudie Network & Internal Processes
- You will play an active role in defining Retail Media best practice and creating scalable processes to improve team efficiency.
- You will innovate new technologies and ways of working, monitoring market trends to support internal growth and contribute to the tech roadmap.
- You will stay up to date with new market tools and Retail Media opportunities, sharing knowledge and driving adoption within the wider team.
- You will advocate for knowledge sharing and drive the delivery of cross-channel processes and tools.
- Client Service & Team Support
- You will have direct line management of Retail Media Executives and Managers, leading their development through regular 1:1s and performance reviews.
- You will provide direction and guidance to your team to ensure the highest standards of communication and client service are maintained.
- You will mentor new team members to help them become operational in their roles quickly and efficiently.
- You will contribute to the new business process and oversee the delivery of sales support from the team when required.
PERSON SPECIFICATION- Degree-level education or equivalent relevant work experience.
- Demonstrable in-depth experience in Retail Media or Marketplace roles within a digital organisation.
- Proven experience managing Retail Media campaigns
- Strong track record of delivering marketplace and retail media performance in competitive markets.
- Proven experience managing client relationships, expectations, and cross-channel activities.
- Expert knowledge of current Marketplace and Retail Media best practices, tools, and strategies.
- Advanced Microsoft Office skills, particularly Excel, Word, and PowerPoint.
- Strong mathematical and analytical skills; comfortable manipulating and interpreting large datasets.
- Proven ability to derive insights from data and translate them into actionable strategies.
- Strategic thinker with the ability to plan effectively, drive performance, and deliver profitable growth.
- Demonstrated ability to identify opportunities, innovate, and stay ahead of industry trends.
- Collaborative team player who thrives in a fast-moving, cross-functional environment.
- Demonstrated ability to balance multiple priorities, projects, and client demands.
- Excellent communication, presentation, and negotiation skills.
- Highly organised with exceptional attention to detail and project management ability.
- Proactive, self-motivated, and able to work autonomously to generate ideas and deliver results.
- Innovative mindset with a continuous drive for improvement and excellence.
COMPANY BENEFITSCroud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.
Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard
- Season Ticket loan
- Home office screen
- Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
- Weekly treat: Enjoy a complimentary lunch on us every week
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- Peer to peer recognition scheme 'bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
- Day to make a difference
Standard hou