Supervisor, Integrated Media Investment (Local)
Crossmedia Inc · New York, New York, United States · hybrid
WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.
We have offices in the NY, Philadelphia, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.
OVERVIEW
We are hiring a Supervisor, Integrated Media Investment with local/regional cross channel media buying experience. The Supervisor brings media strategy to life, leading a team of media professionals in developing and executing thoughtful, effective investment plans that deliver meaningful results for our clients. Combining strong tactical media expertise with hands-on team leadership, the Supervisor oversees campaigns from buying through execution, optimization, and performance analysis, ensuring the work is strategically aligned, well executed, and continually improving.
As a key partner to the Director, the Supervisor provides leadership across a portfolio of accounts, working closely with clients, internal teams, and media partners to keep campaigns moving forward and identify opportunities to make the work stronger. From haping tactical recommendations and guiding campaign development to managing client conversations and building vendor relationships, this role brings together the strategic perspective, practical know-how, and sound judgment needed to deliver great work.
Just as importantly, Supervisors help their teams grow. They are hands-on leaders, trusted mentors, and natural problem-solvers who know how to anticipate what’s next, bring clarity to competing priorities, and help others do their best work. They take pride in getting the details right, fostering strong relationships, and creating an environment where people can learn, collaborate, and deliver the quality and accountability our clients expect.
Experience working across media channels with local media clients is essential, including an understanding of the unique considerations, opportunities, and challenges that shape investment decisions in individual markets. This role connects integrated media strategy with the practical expertise needed to deliver effective campaigns in-market.
This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from home.
YOUR ROLE
Campaign Tactical Planning & Execution
- Develop tactical media strategies in partnership with Planning teams and the Investment Director, across online and offline media channels - Linear TV, CTV, Digital, Audio, OOH, Social, Programmatic, Influencer, Content, and Experiential (based on campaign needs). A focus on Local /regional media experience.
- Strong understanding of media buying fundamentals, including the role of each channel, the holistic media mix, and the considerations that inform investment.
- Review and approve buys, authorizations, and placements created by junior team members
- Ensure all campaigns are executed on time, within budget, and in accordance with client expectations
- Partner with Planning, Analytics and Biddable teams to ensure investments are aligned with broader strategies, and measurable.
Client Management & Communication
- Serve as a day-to-day junior-level client contact for all campaign-related issues, optimizations, and strategic discussions
- Partner with Planning Teams to align media investment with brand objectives and business KPIs
- Lead relevant client presentations and status meetings, articulating campaign performance, investment decisions, and recommendations
- Troubleshoot any campaign issues and provide timely resolutions and update
Vendor & Partner Relationships
- Build and maintain strong relationships with media vendors and platforms
- Lead negotiations for optimal rates, value-adds, sponsorships, and inventory packages
- Stay updated on market conditions, media trends, and opportunities for innovation or test-and-learn campaigns
- Evaluate vendor proposals and recommend new partners or platforms to test.
Performance & Reporting
- Oversee and guide the creation of reporting deliverables by junior team members
- Analyze campaign performance data and extract actionable insights
- Lead post-campaign analyses and work with analytics teams to measure ROI, efficiency, and engagement
- Present learnings and optimization plans to internal stakeholders
Media Buy Financial Stewardship
- Ensure financial accuracy and timeliness in billing, invoicing, and reconciliation processes
- Track and manage campaign budgets, pacing, and forecasts
- Monitor campaign pacing and investment delivery, identifying and addressing discrepancies or potential issues
- Review financial and campaign documentation prepared by junior team members to maintain accuracy and accountability.
- Maintain internal documentation and ensure compliance with agency processes and client contracts (Investment Trackers, Pacing, Dashboards, etc)
Team Leadership & Development
- Train new team and department members, reinforcing best practices across media buying, campaign execution, and reporting.
- Serve as a resource for problem-solving, workload management, and process improvements that strengthen team productivity and the quality of work.
- Supervision and mentorship of Assistants and Buyers, providing guidance, feedback, and performance evaluations
- Stay current on marketplace developments, media offerings, platform capabilities, and emerging opportunities. Share relevant knowledge with the team and ask informed questions to evaluate the value and effectiveness of vendor proposals.
- Demonstrate a high level of personal accountability, initiative, and motivation, consistently upholding Crossmedia’s standards for quality and executional excellence.
- Foster a collaborative, inclusive, and growth-oriented team culture that encourages accountability, knowledge sharing, and continuous improvement
REQUIREMENTS
- 3+ years of agency media buying experience. Must have is local/regional media experience.
- Deep understanding of both traditional and digital media channels, pricing models, and performance metrics.
- Strong client-service orientation and ability to build trust with senior stakeholders
- Prior experience managing and mentoring junior staff.
- Excellent project management, communication, and organizational skills.
- Strategic mindset and a passion for media innovation and industry trends.
- Proficient in tools like Excel, OneStrata, Nielsen, Comscore, Google Campaign Manager. High-level understanding of social platforms and DS
Salary range of $85k - $100k, commensurate with experience (skills, experience, tenure).
This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from