Founding Marketing Lead
Clera · Berlin · onsite
ABOUT THE ROLE
As Founding Marketing Lead, you will own the marketing function at an early-stage B2B AI software startup, working closely with its founders. You will shape market awareness and growth through hands-on campaign execution, content, events, and brand-building.
WHAT YOU'LL DO
- Plan and execute campaigns across email, social media, the website, events, partnerships, and paid channels.
- Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.
- Work with product marketing to turn launches into coordinated campaigns across customer-facing channels.
- Organize webinars, dinners, conferences, and customer events from planning through follow-up.
- Develop founder content from ideas, customer conversations, and market insights.
- Create campaign concepts and assets yourself or in collaboration with freelancers, agencies, and AI tools.
- Build and optimize landing pages, campaign pages, and conversion journeys.
- Test new formats, partnerships, and distribution channels, then scale effective approaches.
- Measure how marketing activities contribute to awareness, pipeline, and revenue.
WHAT WE'RE LOOKING FOR
- At least 3 years of marketing experience in a B2B startup or scaleup, including ownership of multichannel campaigns.
- Native-level German writing and strong English copywriting skills.
- Hands-on experience producing content, running events, supporting product launches, and building landing pages and conversion journeys.
- A track record of testing and scaling marketing channels, with a commercial focus on customer acquisition and growth.
- Comfort using AI tools for research, writing, design, automation, and analysis.
- Strong creative judgment, organization, autonomy, and a bias toward execution.
- Experience across startup and scaleup environments is valued.
COMPENSATION & BENEFITS
Visa sponsorship is not available.
LOCATION
On-site, five days a week in Berlin, Germany.