Marketing Officer (Multimedia Content Production)
University of the Built Environment · Reading, United Kingdom · hybrid
JOB DESCRIPTIONEmployment status and working hoursPermanent, full time.
Full time hours at the University are 35 per week with the standard working pattern Monday to Friday from 09:00 to 17:00, with some flexibility in start/finish times.
Organisation structure Commercial - Marketing, Communications and Brand.
Your line manager will be Lisa Marcham, Senior Marketing Manager.
Place of work flexibilityYour time will be split between the Horizons, Reading office and your home*. The exact split of days/hours is negotiable but must include a minimum of two working days each week in Horizons, including a Tuesday and either a Monday, Wednesday or Thursday. *Working from home is only possible if your environment is suitable – please see the ‘Working from home’ section on our Careers Site for further information.
High level summary of job roleVideo is one of the most effective ways to engage our audiences and share our impact in education and the built environment. As the Marketing Officer - Multimedia Content Production, you will create compelling video, animation and audio content to drive student recruitment and strengthen the University's reputation.
Working closely with the Digital Marketing Specialist and Content and PR Manager, you will produce multimedia assets that support marketing campaigns, website content, thought leadership, storytelling and external communications. You’ll deliver content across social media, websites, digital advertising, podcasts and other channels that showcase the University's expertise, student experience and real-world impact, increasing engagement and supporting conversion across digital channels.
Providing dedicated multimedia production support for the University’s core Marketing, Communications and Brand team, you will ensure a consistent pipeline of high-quality content while building a sustainable and reusable library of digital assets. In addition, you’ll contribute to selected production priorities for The London School of Architecture (LSA) and our Hong Kong office (HK).
Specific job role accountabilities and responsibilitiesMultimedia production - Produce high-quality video, animation and audio content in response to briefs from the Digital Marketing Specialist, Content and PR Manager and wider Marketing, Communications and Brand team.
- Film, edit and deliver content for social media, websites, digital advertising, campaigns, events and external communications.
- Create content in a range of formats including short-form social video, promotional films, student and alumni testimonials, interviews, podcasts, motion graphics and animated explainers.
- Support the recording and editing of podcast and audio content.
- Create promotional video and audio assets from podcast content, including short-form clips, audiograms, trailers and paid advertising creative.
- Adapt content for different channels and audiences, ensuring assets are optimised for platform requirements and campaign objectives.
Campaign and content support- Work with the Digital Marketing Specialist to develop creative assets for paid social media campaigns and lead generation activity.
- Work with the Content and PR Manager to produce video and audio content that complements articles, news stories, case studies, podcasts, research, academic expertise and media activity.
- Support wider marketing campaigns and student recruitment initiatives with content for the website and external promotional platforms.
- Attend events, filming opportunities and key University activities to capture content that supports marketing, communications and recruitment priorities.
- Ensure content is delivered to agreed deadlines and aligned to campaign schedules.
Stakeholder engagement- Provide dedicated multimedia support for marketing stakeholders across the University, including key assets for The LSA and HK.
- Manage multiple content requests and priorities, ensuring effective planning and workflow management.
- Build strong relationships with colleagues, students, academics, alumni and external partners to identify and capture compelling stories.
Brand and asset management- Ensure all multimedia content reflects the University's brand identity, visual standards and tone of voice.
- Maintain a central library of video, audio and multimedia assets that can be reused across campaigns and channels.
- Identify opportunities to repurpose content to maximise value and reach.
- Stay informed about emerging content trends, production techniques and platform requirements.
Content development and optimisation- Work with the Digital Marketing Specialist and key stakeholders to review content performance and identify opportunities for improvement.
- Apply audience insights and performance data to optimise future content outputs.
- Recommend new content formats, approaches and technologies that improve engagement and efficiency.
Other important features of the job roleLine management responsibilities: None.
Budget responsibility: None.
In this role you will liaise with the following: Marketing colleagues in the UK and Hong Kong, Digital Learning and Media Team, as well as alumni, students and academics.
PERSON SPECIFICATIONE = Essential person requirement; D = Desirable person requirement
How the person requirement will be assessed:
A = Application; I = Interview; T = Test or other assessment
Please be aware that as part of safer recruitment and onboarding processes, we will seek original documentary evidence of the relevant academic and/or professional qualifications which you include within your job application. This is all part of our comprehensive pre-employment screening which also includes checking your identity, right to work, criminal record history (basic disclosure unless specified otherwise), and three years employment history. This is all part of our commitment to safeguarding our students. Keeping our students safe is a responsibility shared by everyone within the University.
Qualifications and trainingFurther education level qualifications (E, A).
Training in video production, multimedia content creation or digital media (E, A).
Degree in media production, film, digital media, multimedia design, marketing, communications or a related discipline (D, A).
Adobe Certified Professional qualifications (D, A, I).
Previous experienceProducing video content for marketing, communications, digital media or audience engagement purposes (E, A, I).
Creating and editing content for multiple digital channels, including websites, social media and paid campaigns (E, A, I).
Managing multiple projects and delivering content to deadlines (E, A, I).
Working with a range of stakeholders to develop content from brief to final delivery (E, A, I).
Producing podcasts or audio content (D, A, I).
Creating motion graphics and animated content (D, A, I).
Within the education sector / built environment / higher education (D, A, I).
Behaviours and attitudesAlignment to the University’s core values and growth mindset approach, which reflect our culture. Refer to the specific behaviours within the Competency Framework (E, I) – summarised within the careers site.
Skills, knowledge, other requirementsTechnical skills and proficiency in:
- Adobe Premiere Pro (E, A, I)
- Canva Pro (E, A, I)
- Adobe After Effects (E, A, I)
- Adobe Animate / ToonBoom Harmony (2D Animation) (D, A, I)
- Blender (3D animation) (D, A, I)
- Adobe Audition or Audacity (D, A, I)
- Alitu (D, A, I)
- Canva Pro (D, A, I).
Ability to demonstrate video and multimedia creative skills through a portfolio of work (E, I).
Ability to use mobile devices and associated software to film, produce and edit content for a variety of channels (E, I).
Understanding of brand management and visual identity guidelines (E, I).
Effective teamworking skills, with the ability to build positive working relationships with colleagues and stakeholders (E, I).
Understanding of audience engagement across digit