Senior Manager Campaign Operations, UCANZ
Crunchyroll · Dallas, Texas, United States · Los Angeles, California, United States
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
SENIOR MANAGER, CAMPAIGN OPERATIONS, UCANZ
POSITION PREMISE
The Senior Manager, Campaign Operations, UCANZ is the regional campaign operations leader responsible for planning, orchestration and execution of Crunchyroll’s integrated marketing campaigns across the United States, Canada, Australia and New Zealand.
The role sits at the center of campaign strategy, creative development, project management and channel execution. This leader translates UCANZ marketing priorities into clear campaign plans, briefs, workback schedules, asset requirements and launch plans, ensuring campaigns are scoped, localized, approved and delivered on time and on budget.
The role reports to the Senior Director, Brand & Community, UCANZ and serves as a key campaign operations partner to UCANZ Growth and Marketing leadership. The Sr. Manager works closely with Creative Services, Project Management, User Acquisition, Social, Influencer Marketing, Lifecycle, Editorial, Content, Curation & Programming and global centers of excellence.
Success requires exceptional organization, creative judgment, clear communication and strong cross-functional leadership. The ideal candidate is comfortable navigating complex workflows, managing competing priorities and translating regional needs into high-quality campaign execution for fans across UCANZ.
The role will ideally be based in Los Angeles.
KEY AREAS OF RESPONSIBILITY
UCANZ CAMPAIGN PLANNING & INTEGRATED EXECUTION
- Partner with UCANZ teams (Growth, Partnerships, Community, Membership Value, PR, etc) and Partner Relations & Content Marketing teams to translate campaign priorities into integrated plans and actionable workstreams.
- Develop and manage workback schedules, milestone calendars, dependencies, review cycles and launch readiness plans across multiple concurrent campaigns.
- Ensure campaign briefs are complete, cohesive and aligned to objectives, audiences, title priorities, channels, markets and deliverables.
- Coordinate regional and global stakeholders to maintain clarity, accountability and momentum from kickoff through launch.
- Anticipate risks, surface decisions and proactively remove blockers that could affect quality, timing or budget.
CREATIVE DEVELOPMENT & ASSET OPERATIONS
- Partner with Creative Services and Project Management to define campaign asset suites across video, static, copy, social, digital, experiential and other relevant formats.
- Serve as a strategic and operational resource to Title Marketing and Brand Management during campaign development.
- Consolidate feedback and coordinate internal, external, brand, creative and licensor reviews to keep communication clear and efficient.
- Ensure assets meet campaign strategy, regional requirements, brand standards, platform specifications and delivery timelines.
- Support asset tracking, version control, production status and final delivery across the campaign lifecycle.
REGIONAL LOCALIZATION & VERSIONING
- Collect, document and prioritize localization, versioning, market and channel requirements across the United States, Canada, Australia and New Zealand.
- Translate regional insights and market needs into clear creative requests and execution plans for global and regional teams.
- Coordinate approvals and ensure localized assets are accurate, culturally relevant, brand-compliant and delivered in the required formats.
- Identify opportunities to streamline regionalization, reduce duplication and create scalable approaches to campaign adaptation.
CHANNEL & CROSS-FUNCTIONAL ORCHESTRATION
- Partner with User Acquisition, SVOD Marketing, Social, Influencer Marketing, Lifecycle, Editorial and other channel teams to ensure cohesive full-funnel campaign execution.
- Align campaign plans with content, product, partnership, promotional and UCANZ region marketing launches.
- Coordinate inputs from Content, Curation & Programming, Product, Analytics, Marketing Operations and other stakeholders as needed.
- Maintain visibility into channel requirements, dependencies, open decisions and launch readiness across the UCANZ campaign portfolio.
- Facilitate weekly campaign check-ins and provide concise updates, action items and escalation points to regional and global teams.
OPERATIONAL EXCELLENCE & PROCESS IMPROVEMENT
- Establish and maintain campaign documentation, trackers, status reporting, creative briefs, asset inventories and shared sources of truth.
- Partner with Marketing Operations to improve workflows, tools, intake processes, review structures and campaign governance.
- Identify process gaps and implement practical improvements that increase speed, visibility, quality and cross-functional collaboration.
- Support budget tracking, vendor coordination and resource planning to ensure campaign execution remains aligned with approved plans.
- Develop reusable playbooks, templates and best practices for UCANZ campaign planning and execution.
PERFORMANCE, REPORTING & LEARNING
- Track campaign milestones, deliverables, launch readiness, risks and post-launch follow-up across the regional portfolio.
- Partner with Analytics and channel teams to organize performance reporting, campaign learnings and recommendations.
- Support post-campaign reviews that identify opportunities to improve process, creative effectiveness, localization and channel execution.
- Provide clear, executive-ready updates on progress, issues, decisions and outcomes.
- Mentor project partners and contribute to a collaborative, high-ownership and solutions-oriented team culture.
- Delegate effectively when appropriate while remaining willing to step into detailed execution when needed.
- Share knowledge, tools and best practices across UCANZ, Marketing Operations, Creative Services and global teams.
REQUIREMENTS
- 8+ years of experience in campaign operations, integrated marketing, creative production, project management or brand & title marketing within entertainment, media, technology, gaming or streaming.
- Demonstrated experience managing complex campaigns from strategy and briefing through creative development, localization, approvals and launch.
- Experience executing campaigns across multiple markets, channels and time zones, with a strong understanding of international mastering, versioning and distribution.
- Experience working with the creative process across video, static, copy, social, digital and experiential assets.
- Strong project management skills, including workback schedules, milestone tracking, dependencies, risk management and cross-functional communication.
- Experience partnering with Title Marketing, Brand Management, Creative Services and channel teams such as User Acquisition, Social, Influencer Marketing and Lifecycle.
- Proven ability to consolidate feedback, manage ambiguity, prioritize competing needs and drive accountability without direct authority.
- Strong organizational, written, verbal, presentation and stakeholder-management skills.
- Experience with Wrike, Asana, Figma or equivalent creative workflow and project management tools.
- PMP certification or equivalent project management experience is a plus.
- Experience working in a global, matrixed organization with distributed teams across multiple cultures and time zones.
- Passion for anime, entertainment, streaming, gaming or fandom-driven brands is highly preferred.
- Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience.
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