Web Developer & Marketing Technology Specialist
knowmad mood · Coral Gables, United States · remote
We are knowmad mood!
We are a leading digital transformation company, constantly evolving and at the forefront of technology. We were born to drive real change through innovation and sustainable development, with the mission of delivering value to our clients and empowering our talent.
Our team is made up of more than 3,000 creative, digital, and innovative professionals connected by a shared purpose and capable of building meaningful connections with people around the world. We are a responsible, flexible, and highly adaptable team, committed to meeting our clients' and the market’s needs while providing value, vision, creativity, expertise, professionalism, and passion for technology in every project.
The values that define our path and guide us toward excellence are collaboration, innovation, commitment, enjoyment, and trust.
Role purpose: Take technical ownership of the agency-built website after launch, maintain its performance and security, and progressively expand the site to support campaigns, customer journeys, lead generation and business growth.
Key Responsibilities
Website ownership, maintenance and support
- Own the technical operation of the corporate website following agency handover, ensuring the platform remains reliable, secure, accessible and scalable.
- Manage WordPress core, themes, plugins, hosting configurations, backups, security patches and routine technical updates.
- Monitor site availability, performance and Core Web Vitals; diagnose and resolve defects, broken functionality and integration issues.
- Manage development, staging and production environments, including testing, release management and rollback procedures.
- Maintain technical documentation, access controls, configuration records and website governance standards.
Website development and expansion
- Build and publish responsive landing pages, campaign pages, product and solution pages, forms, microsites and reusable content components.
- Develop and enhance WordPress themes, templates and custom functionality using clean, maintainable code.
- Convert approved designs and Figma files into accurate, responsive and accessible web experiences.
- Extend the initial agency-built website over time, introducing new sections, user journeys, capabilities and integrations based on business priorities.
- Test new functionality across devices and browsers and ensure releases meet quality, security and performance standards.
Marketing technology and integrations
- Support the technical integration of WordPress with HubSpot, Salesforce, analytics, and other approved marketing platforms.
- Build and maintain HubSpot forms, landing-page functionality, tracking and campaign-related website components.
- Ensure accurate, secure data capture and reliable flow between website forms, HubSpot and downstream systems.
- Troubleshoot APIs, scripts, tags, plugins and third-party integrations in partnership with Marketing Operations and IT.
- Support the ongoing evolution of the marketing technology stack through configuration, testing, documentation and technical recommendations.
Performance, SEO, analytics and compliance
- Implement technical SEO requirements, including metadata frameworks, structured URLs, XML sitemaps, redirects, schema and indexation controls.
- Maintain Google Analytics 4, Google Tag Manager and conversion tracking in partnership with Marketing Operations.
- Improve site speed, usability, accessibility and conversion performance using data, testing and user feedback.
- Support GDPR, cookie consent, privacy, security and WCAG accessibility requirements across website experiences.
Agency and cross-functional collaboration
- Lead the technical handover from the website agency, including codebase, environments, credentials, templates, plugins, integrations and documentation.
- Work with the agency on major enhancements where specialist capacity is required, while independently delivering routine maintenance and ongoing development.
- Translate marketing and business requirements into practical technical solutions, estimates and delivery plans.
Minimum Qualifications
- Bachelor's degree in Computer Science, Web Development, Information Technology or a related field, or equivalent practical experience.
- 5+ years of experience developing and maintaining business-critical WordPress websites.
- Strong front-end development skills in HTML5, CSS3 and JavaScript, with practical PHP and WordPress development experience.
- Experience building custom themes, page templates, reusable components and responsive landing pages.
- Experience managing plugins, hosting environments, staging, deployment, version control and website security.
- Experience with technical SEO, performance optimization, cross-browser testing and accessibility standards.
Preferred Qualifications
- Hands-on experience with HubSpot Content Hub/CMS, forms, landing pages, templates, modules or HubL. Experience integrating WordPress with HubSpot and Salesforce.
- Experience with Google Analytics 4, Google Tag Manager and consent management platforms.
- Familiarity with Pantheon or comparable managed WordPress hosting, Advanced Custom Fields and common security, SEO and performance plugins.
- Previous experience working within a Marketing, Demand Generation or Marketing Operations function.
Success Measures
- Effective technical handover and stable ownership of the website after agency launch.
- Timely delivery of landing pages, campaign support and prioritized website enhancements.
- Accurate lead capture, analytics and MarTech integrations.
- Progressive expansion of the website without compromising maintainability, user experience or performance.
To stay up to date with our latest news and updates, follow us here → knowmad mood
At knowmad mood, we are committed to equal opportunities and respect for diversity. We apply our Equality Plan and the principle of non-discrimination throughout all our recruitment and selection processes.