Managing Director, PR & Integrated Media
CG Life · United States
Job Overview:
The Managing Director, PR & Integrated Media is a senior agency leader responsible for the vision, growth, evolution, and performance of CG Life’s integrated capabilities across earned media, owned media, paid media, and corporate communications. Reporting to the Chief Operating Officer and serving as a member of the Leadership Team, this individual leads a team of approximately 30 professionals and senior functional leaders while helping shape how CG Life creates measurable impact for pharmaceutical and life sciences clients.
The Managing Director brings deep expertise in the above outlined areas, with significant experience growing and shaping communications efforts that support pharmaceutical products, particularly within rare disease, hard-to-treat conditions, and other complex areas of medicine. They serve as a senior counselor to clients and prospects, bringing the credibility, relationships, strategic perspective, and commercial mindset needed to engage C-suite leaders. They also play a key role in fostering new relationships, expanding existing partnerships, and translating complex scientific and business challenges into meaningful communications opportunities.
Success in this role requires both a strong foundation in communications and a forward-looking perspective on how the discipline is evolving. The Managing Director will bring together earned, paid, owned, and corporate communications capabilities; advance the use of AI, data, technology, and new approaches to measurement; develop differentiated services and products; and ensure the Media Impact Group is an increasingly integrated and valuable part of CG Life’s broader agency offering.
Key responsibilities, including but not limited to:
Media Impact Group Leadership & Vision
- Set the vision and strategic direction for CG Life’s Media Impact group, bringing together earned media, owned media, paid media, and corporate communications into a differentiated and impactfully integrated client offering across new and existing client accounts.
- Lead and empower senior MI leaders, establishing clear accountability while enabling subject matter experts to independently lead their respective disciplines and teams.
- Identify opportunities to strengthen, evolve, and differentiate CG Life’s MI capabilities based on changing client needs, audience behaviors, industry dynamics, and emerging technologies.
- Build greater connectivity across earned, owned, and paid channels to create integrated programs that reach the right audiences, shape perceptions, and deliver measurable client impact.
- Partner with Strategy, Creative, Client Services, Business Development, and other agency leaders to ensure MI’s capabilities are effectively integrated into and supportive of broader CG Life solutions.
- Represent the Media Impact group as a member of the CG Life Leadership Team, contributing to overall agency strategy, growth priorities, capability development, and organizational decision-making.
Growth & Business Development
- Own the revenue growth strategy for the Media Impact group, driving growth through new client acquisition, organic expansion of existing client relationships, and development of new services and offerings to existing life science and pharma clients.
- Build relationships with senior client prospects and decision-makers, leveraging deep industry expertise and executive presence to open doors and establish CG Life as a trusted communications partner.
- Partner with CG Life’s business development team to identify, shape and participate in new business pitches, capability presentations, strategic workshops, and senior-level prospect conversations.
- Engage clients to identify evolving needs and opportunities to expand CG Life’s strategic support and services.
- Partner across Client Services and agency leadership to drive organic growth by identifying opportunities to bring Media Impact Group capabilities to existing CG Life clients.
- Maintain and foster a strong professional network across pharmaceutical, biotechnology, life sciences, healthcare communications, media, and related industries.
Client Leadership & Strategic Counsel
- Serve as a senior strategic counselor to C-suite and executive-level pharmaceutical and life sciences clients on product communications, corporate communications, reputation, media strategy, and integrated communications challenges.
- Apply deep experience in pharmaceutical commercialization communications to help clients navigate complex scientific, regulatory, competitive, and stakeholder environments.
- Bring expertise and perspective to clients’ communications challenges involving rare diseases, hard-to-treat conditions, specialty products, emerging therapies, and complex scientific stories across patient, HCP, and caregiver communities.
- Help clients connect corporate reputation, product narratives, earned media, owned media, and paid media, into cohesive communications strategies.
- Establish trusted senior-level relationships that strengthen client confidence, create long-term partnerships, and generate opportunities for continued growth across capabilities at CG Life.
- Maintain an informed perspective on the pharma and life sciences communications environments, including stakeholder expectations, technology, regulation, and the ways audiences discover and engage with health information.
Innovation, AI & Capability Development
- Reinforce and participate in the continued evolution of CG Life’s approach to AI, technology, data, and emerging technology to improve the quality, speed, intelligence, measurement, and impact of communications and media programs.
- Identify and champion practical applications of AI and emerging technologies across areas such as audience intelligence, insight generation, media strategy, content development, workflow, optimization, measurement, and reporting as it relates to MI’s offerings and capabilities.
- Work with MI leaders to develop new methodologies, services, tools, and commercial offerings that create differentiated value for clients and new growth opportunities for CG Life.
- Encourage thoughtful experimentation and innovation while ensuring new approaches meet appropriate standards for quality, accuracy, privacy, regulatory compliance, and client trust.
- Build a culture in which teams continually challenge existing approaches, test new ideas, learn from results, and translate innovation into better client outcomes.
Measurement & Media Impact
- Advance CG Life’s approach to measuring the effectiveness and business impact of communications and media programs across earned, owned, and paid channels.
- Partner with MI leaders and cross-functional leaders to connect channel performance, audience behavior, communications outcomes, and client business objectives more meaningfully.
- Establish expectations for data-informed decision-making and ensure insights are used to optimize programs, inform strategy, and demonstrate value to clients.
- Help evolve client conversations beyond activity and channel-level metrics toward a clearer understanding of communications and media impact.
Business & Operational Performance
- Maintain accountability for the overall business performance of the Media Impact Group within CG Life’s integrated agency P&L.
- Drive profitable growth by balancing revenue opportunities, client needs, staffing, investments, and operational efficiency with the Media Impact group.
- Partner with Finance, Operations, and functional leaders to manage revenue forecasts, gross-margin performance, billable utilization, staffing needs, and other key operating metrics.
- Evaluate investments in people, technology, tools, partnerships, and new capabilities based on their potential to improve client impact and create sustainable business value.
People & Organizational Leadership
- Lead and set clear expectations for leadership, collaboration, client service, innovat