Paid Growth Manager - Creative Performance Strategist
CODE Education GmbH · Berlin
About the Role
You will take over CODE's paid campaigns, with Meta Ads and Google Ads as your core channels. Working with Growth, Admissions and our in-house content team, you will attract prospective students to our Bachelor's and Master's programmes.
MAIN RESPONSIBILITIES- Plan and run Meta Ads and Google Ads campaigns, including setup, budget allocation, uploads and day-to-day optimisation.
- Check links, UTMs and conversion tracking; monitor spend, lead quality and application outcomes.
- Run focused tests and share clear results with Growth and Admissions.
- Strategize and conceptionalize performance creatives to find our next winner ad (video or image)
- Work with the in-house content team on ad concepts and creative feedback; the team produces the assets.
REQUIREMENTS- Hands-on experience managing paid campaigns, ideally across Meta Ads and Google Ads.
- Comfortable managing budgets, conversion tracking and performance metrics.
- German at B2 level and English at C1 level or higher.
- Clear communicator who works effectively with Growth, Content and Admissions colleagues.
- Ability to step and speak in front of the camera
- Basic skills to edit videos and images with tools of your choice
- Strong copywriting ability with a sense what speaks to audiences and what has a potential to go viral.
What you can expect:- Permanent contract
- Full-time position
- Campus located in lively Neukölln—work in one of Berlin’s most dynamic neighborhoods
- Responsible role in a motivated and supportive team
- Modern work environment with flexible hours and remote work options
- 25 days of annual leave (20 statutory + 5 extra from us)
- Retirement & pension plans to help you plan for the future
- BVG ticket benefit: 5% discount plus an additional €15 monthly contribution from CODE
- Access to Masterplan learning platform for professional growth
- Summer and winter employee events for team bonding and fun
- 10 sessions per year with Nilo.Health for your mental wellbeing