Senior Manager, Content & Brand (CAN/USA)
Solink · CAN or USA · remote
Senior Manager, Content & Brand Level: M3 |
Location: CAN/USA | Remote
Reports To: Michael Scott, Chief Marketing Officer (CMO)
Type: Permanent | Full-Time
The RoleAt Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video into real-time operational insights. Our cloud-based platform integrates seamlessly with existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments — empowering teams to make data-driven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countries, including brands like McDonald's and JYSK, Solink delivers clarity when it counts.
Solink is looking for a Senior Manager, Content & Brand to build the narrative and content engine that establishes Solink as the leader of our category — and to arm our Sales and Marketing teams with the content assets that drive demand. You'll own our category point of view, our educational thought-leadership content, and our speaker & influencer program, turning Solink's expertise into content the market seeks out.
This is a player-coach role for someone who can set a brand narrative, build a content program around it, and lead a team (plus a network of freelancers/agencies) to ship on a consistent cadence.
What You'll Be DoingCategory & Brand Narrative
- Define and maintain Solink's category narrative and brand point of view, in partnership with Product Marketing and executive stakeholders.
- Commission or produce original research and data-driven thought leadership (e.g., industry benchmark reports, trend studies) that positions Solink as the category authority.
Content Strategy & Editorial Calendar
- Build and manage an editorial calendar covering owned channels (blog, LinkedIn, newsletter),, and owned executive channels (speaking, podcasts).
- Set the quality bar and editorial standards across the content program.
Speaker & Influencer Program
- Run the trade-focused speaker and influencer program end-to-end: prospecting and vetting speakers/influencers, securing speaking slots and partnerships, briefing spokespeople, and measuring reach and pipeline impact.
- Manage Solink executives, customers, and external partners/analysts as speakers, panelists, and content collaborators at relevant trade events.
Sales & Marketing Enablement
- Partner with Sales and Demand Gen to turn thought-leadership content into enablement assets — battlecards, social proof points, webinar content, and campaign copy.
- Convert content into usable assets (talk tracks, one-pagers, social content, sales decks) that reps and campaigns can deploy directly.
Team & Vendor Management
- Manage a content team and/or a network of freelance writers, designers, and agencies.
- Manage budget for content production, speaker fees/sponsorships, and influencer partnerships.
Measurement & Reporting
- Own content performance measurement (engagement, share of voice, pipeline influence) and report against goals to marketing leadership.
A Little Bit About You- 7+ years in content marketing, brand marketing, or content strategy roles, including B2B SaaS or a comparable technical category.
- 2+ years of direct people management or managing a mixed team of employees, freelancers, and agencies.
- Demonstrated ownership of a brand or category narrative, and experience turning it into a sustained content program (not a single campaign).
- Experience building or running a speaker, analyst, or influencer program (conferences, paid podcasts, partner co-marketing).
- Strong editorial judgment and hands-on writing/editing ability; comfortable both setting strategy and producing content directly when needed.
- Track record partnering closely with Sales and/or Demand Gen to convert content into pipeline-supporting assets.
Role ExpectationsThis is an M3 level role — Solink's Senior Manager archetype. At Solink, individuals at this level are key leaders within their department: they effectively manage their team, provide strategic guidance on organizational initiatives and priorities, set direction independently, and execute at a high level.
In this role, you'll be expected to:
- Lead large-scale projects and initiatives that have an impact on the organization, while keeping Solink's strategy and goals top of mind.
- Operate with very little supervision and a high level of autonomy.
- Lend a strong voice in developing the strategic goals of Marketing and the broader organization.
- Drive, manage, and make decisions on overall content and brand prioritization and execution within the agreed strategy.
- Develop and mentor your team members (and manage freelancers/agencies) to achieve team and career goals.
- Manage the work of leads and/or senior contributors across multiple stakeholders — Sales, Demand Gen, Product Marketing, and executive spokespeople.
- Identify goals and scope the team's work, and hold the team accountable for its output.
- Proactively resolve cross-team dependencies and conflicts, and champion adoption of new content and brand processes.
What success looks like:- Content & Brand is recognized as a strategic partner to Sales and Demand Gen, not an on-demand content shop.
- The narrative, editorial calendar (e.g., blogs, assets), and speaker/influencer program you build operate on a predictable cadence and outlast any single campaign.
- Your team — direct reports, freelancers, and agencies — is developing toward the next level, with clear ownership and accountability.
Key Outcomes:- A published, cross-functionally adopted category narrative and messaging framework.
- A running content engine (editorial calendar, production pipeline) shipping on a consistent cadence.
- A launched speaker & influencer program with a defined roster and a first cohort of secured placements.
- Documented lift in share of voice/category association and in Sales-reported use of content assets in deals.
Nice-to-Have:- Experience in physical security, loss prevention, retail operations, or another category with a strong operations/data angle.
- Experience commissioning or producing original research/data studies as thought-leadership content.
- Familiarity with content and social analytics tooling, and comfort reporting content performance in business terms (pipeline, share of voice) rather than vanity metrics.
Security Requirements- Candidates must undergo a criminal records check upon hire;
- Be a Canadian or American Citizen, or eligible to work in Canada or the United States.
- Be willing to comply with Solink’s own security policies and standards.
Our ValuesWe do things the Solink way:
- Act with URGENCY – Our customers move fast, so we do too.
- Deliver with QUALITY – We sweat the details and hold a high bar.
- Win with TEAM – No egos. Just outcomes, built together.
- Lead with TRUST – We earn it through clarity, consistency, and care.
These aren’t just words—they shape how we hire, lead, and grow.
Why Solink?We’re not just building tech - we’re building a place where great people do great work.
- Clarity and trust: Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required.
- Meaningful equity: Every full-time, permanent employee has a stake in our growth.
- Comprehensive benefits: A stellar benefits package, ensuring you're fully supported with anything you need.
- Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
- Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
- Candid culture: Clear expectations, honest feedback, and no politics.
- Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.
What to Expect from the Hiring ProcessWe respect your time and value transparency. Here’s a g