Digital Marketing Executive
Commercial Services Group · West Malling, United Kingdom · hybrid
Location: Hybrid/Kings Hill, Kent
Salary/package: £28,000 per annum
Contract type: Permanent
Hours: Full time, 37 hours per week
This position will be a hybrid of home, office and on-site working, and so requires applicants to be able to travel to our office in Kings Hill as well as occasionally other sites in Kent.
The Commercial Services Group is investing in a Digital Marketing Executive to develop its Community Services division. This is an opportunity for someone looking for an environment where they can own their autonomy, accounts, creativity and content. This role will focus predominantly on digital marketing activities but will also include a level of copy and content writing.
The successful candidate will be responsible for delivering effective campaigns, managing digital channels and supporting the ongoing development of our online presence.
Who we are
The division of Community Services encompasses two key brands within the operational sector - Landscape Services and CSG Managing Waste.
Landscape Services specialise in the planning, development and management of grounds maintenance for a variety of businesses and organisations, including local authority, housing associations, schools, sports facilities and national parks.
CSG Managing Waste provide the day-to-day management of household waste recycling centres and waste transfer stations in Kent.
Why this role matters
Our new Digital Marketing Executive will play a key role in promoting Landscape Services and CSG Managing Waste online, helping to generate new business opportunities, strengthen brand awareness and improve customer engagement. This is a role where creativity, commercial awareness and digital expertise are essential.
What you’ll be doing
- Planning and delivering marketing campaigns across digital channels to support business growth.
- Creating engaging email campaigns, social media content and digital communications, and managing social media activity to support customer engagement across online platforms.
- Leading the management, maintenance and ongoing development of company websites.
- Supporting SEO activity, including keyword research, on-page optimisation and performance monitoring.
- Managing and optimising paid digital campaigns across Google, Meta and other relevant platforms.
- Conducting market research and competitor analysis to support campaign planning and decision making.
- Monitoring campaign performance and preparing reports on marketing activity and results.
- Building effective relationships with internal stakeholders, customers, suppliers and external partners.
- Supporting content creation, proposals, campaigns, events, brand activity and wider CSG initiatives and team priorities as required
What we’re looking for
- Proven experience in a digital marketing, marketing executive or similar role.
- Strong understanding of social media platforms, digital campaigns and marketing analytics.
- Excellent communication and interpersonal skills with experience building effective working relationships with internal and external stakeholders.
- Strong organisational skills with the ability to manage multiple priorities and meet deadlines.
- Experience managing website content and supporting SEO activity is desirable but not essential.
- Strong copywriting and content creation skills.
- The ability to analyse performance data and use insights to improve campaign effectiveness.
What you’ll get in return
- Salary of £28,000 per annum.
- 25 days annual leave, increasing with length of service.
- Birthday Day Off.
- Life assurance cover (4x salary).
- Pension scheme with 4% employer contribution.
- Additional benefits including retail and gym discounts, health cash plan and cycle to work scheme.
- Volunteer days and access to a comprehensive wellbeing programme.
- Tailored development support with real opportunities to progress.
- Access to Learning & Development opportunities via our CSG Academy.
Why CSG?
CSG is the UK’s largest local authority-owned trading company (LATCO), generating over £700 million in revenue per annum and supporting more than 16,000 education and public sector customers globally.
We are growing through a combination of organic development, acquisitions and strategic partnerships. Our 35+ businesses deliver services across education, IT, HR, legal, energy, procurement and more, all focused on delivering meaningful impact.
As a locally owned organisation, we take pride in reinvesting a significant proportion of our profits into frontline services, helping strengthen the communities we serve.
Inclusion & Accessibility
We are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We encourage applications from suitably qualified people of all backgrounds.
As a member of Inclusive Employers with Silver Accreditation, we are actively building an environment that supports inclusion, flexibility and belonging for all colleagues.
We are committed to providing reasonable adjustments throughout our application and interview process; please let us know if you require any.