Content Marketing Manager, German-speaking Market
clera · Vienna · onsite
ABOUT THE ROLE
Own content marketing for the German-speaking market at a growing AI communications software company. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust AI-powered communication tools.
WHAT YOU'LL DO
- Develop and execute content marketing strategy for the German-speaking market.
- Manage website and landing page copy, and write conversion-focused copy for paid marketing channels.
- Script ad creatives for YouTube and paid social platforms.
- Build organic content strategies across social platforms and collaborate with creators, customers, and influencers.
- Use user research, A/B testing, and performance insights to improve messaging.
- Contribute to product positioning and go-to-market messaging.
WHAT WE'RE LOOKING FOR
- At least 4 years of experience in content marketing, copywriting, or growth marketing.
- Native German proficiency with excellent German marketing writing skills, plus fluent English.
- Experience in B2B SaaS or a fast-growing software environment.
- Understanding of performance marketing and conversion-focused copywriting.
- Experience with A/B testing, social content strategy, and scripting ads for YouTube and paid social.
- Experience collaborating with creators, customers, or influencers, and contributing to product positioning or go-to-market messaging.
- Experience with AI products, voice technology, user research, or SEO is beneficial.
COMPENSATION & BENEFITS
Base salary: €65,000 to €85,000 annually. Visa sponsorship is not available.
LOCATION
On-site in Vienna, Austria.