Product Marketing Manager
Zafin · Toronto
Zafin is an AI platform company helping regulated institutions modernize how critical work is designed, governed, and delivered. Our technology enables organizations to move faster while maintaining the governance, accountability, and control required in highly regulated environments.
Our portfolio includes Zafin AIOS, an agent orchestration platform for governed AI work; the Zafin Banking Platform, which helps banks modernize product, pricing, offers, billing, loyalty, and relationship management; and Zafin IO, an integration platform that connects data, systems, and workflows across complex enterprise environments.
Headquartered in Toronto, Canada, Zafin partners with leading financial institutions across North America, Europe, the Middle East, Africa, and Asia-Pacific. As AI transforms the future of financial services, we're building the platforms that help regulated organizations adopt AI responsibly and at scale.
What is the Opportunity?
We're looking for a Product Marketing Manager, AIOS to help shape how Zafin AIOS is positioned, brought to market and understood by customers, partners and the broader industry.
This is a hands-on role with meaningful ownership of AIOS product marketing, from positioning and messaging to go-to-market strategy, customer proof, launches and market activation.
You'll work directly with AIOS leadership, Product, Delivery and technical subject-matter experts to understand what we're building, why it matters and how it addresses real challenges for regulated institutions. You'll partner with Growth Marketing to translate those insights into campaigns, digital experiences and market engagement.
You'll also work closely with Sales, Pre-Sales, Industry Advisory and customers to understand buyer needs, competitive dynamics and the conversations influencing purchasing decisions.
We need someone who can think strategically and execute independently. You won't just receive finished briefs or wait for product information to be handed to you. You'll ask questions, challenge assumptions, uncover meaningful differentiation and turn product progress into clear market propositions and measurable momentum.
What Will You Do?
Product positioning and market strategy
- Own and continuously evolve AIOS positioning, messaging, value propositions and differentiation in alignment with Zafin's broader portfolio and company strategy.
- Develop a deep understanding of AIOS capabilities, architecture, use cases and customer outcomes by working directly with AIOS leadership, Product, Delivery and technical SMEs.
- Translate complex technical capabilities into clear, credible narratives for business, technology, architecture and risk leaders in regulated institutions.
- Research agentic AI, enterprise AI governance, AI orchestration, software delivery, regulated-industry use cases and the competitive landscape to identify opportunities and sharpen market positioning.
- Bring customer, prospect, competitive, analyst and industry insights into product marketing priorities and recommendations.
- Go-to-market strategy and execution
- Develop and drive go-to-market plans for AIOS capabilities, solutions, use cases and major product releases.
- Define target audiences, customer problems, messaging priorities, launch objectives and success measures in collaboration with Product, Sales and Marketing.
- Lead cross-functional launch planning and execution, ensuring alignment across Product, AIOS leadership, Sales, Pre-Sales, Growth Marketing and other stakeholders.
- Identify opportunities to build awareness, consideration and demand through differentiated use cases, customer outcomes and market-relevant narratives.
- Evaluate launch and go-to-market performance, gather feedback and recommend improvements based on market response and commercial priorities.
Customer proof, use cases and content
- Build compelling AIOS solution narratives, use cases, customer stories, presentations, product content and other market-facing materials.
- Work directly with customers, Delivery and internal teams to identify meaningful outcomes, gather evidence and turn product implementation and adoption into credible customer proof.
- Develop Customer Zero stories that demonstrate how Zafin is applying AIOS internally and what we are learning through real-world execution.
- Translate technical capabilities, customer problems and market insights into product narratives and content briefs for campaigns, digital experiences, events and thought leadership.
- Partner with Growth Marketing and Brand to bring AIOS stories to market through integrated campaigns, videos, webinars, social content and other channels.
- Support executive thought leadership and market points of view by identifying strong themes, developing arguments and connecting industry developments with AIOS capabilities.
Commercial engagement and market activation
- Partner with Sales, Pre-Sales and Industry Advisory to develop clear product narratives, solution presentations, competitive insights, objection-handling content and customer-facing materials.
- Stay close to customer and prospect conversations to understand where AIOS resonates, where buyers need more clarity and where competitive or technical questions create friction.
- Support strategic opportunities with tailored use-case narratives, product positioning and relevant customer proof.
- Work with Growth Marketing to translate product marketing priorities into campaign briefs, digital experiences and market activation.
- Help shape and maintain the AIOS digital experience, including product pages, deep dives, use-case pages and supporting content as the platform evolves.
- Contribute to analyst briefings, industry events, webinars, executive engagements and other strategic market initiatives.
Performance and continuous improvement
- Establish meaningful success measures for AIOS product marketing initiatives in partnership with Growth Marketing and Sales.
- Monitor market engagement, messaging effectiveness, launch performance and contribution to qualified demand and commercial opportunities.
- Capture insights from customers, prospects, analysts, competitors and customer-facing teams to improve positioning, messaging and go-to-market execution.
- Identify gaps in market understanding, customer proof, product narratives and commercial materials, and proactively address them.
- Continuously refine how AIOS is presented to the market as the platform, customer adoption and competitive environment evolve.
What Do You Need to Succeed?
Must Have:
- 5-7+ years of experience in B2B enterprise technology product marketing, solutions marketing or a closely related role, with demonstrated ownership of positioning, messaging and go-to-market initiatives.
- Experience developing and executing go-to-market strategies for complex enterprise technology products or solutions.
- Strong product marketing fundamentals, including positioning, differentiation, customer segmentation, competitive analysis and value proposition development.
- Excellent writing, storytelling and presentation skills, with the ability to move confidently between executive-level narratives and detailed technical or solution-oriented content.
- Strong research, interviewing and synthesis capabilities, with the ability to uncover insights rather than simply summarize information.
- Curiosity about emerging technology and the willingness to understand how a product works without needing to be its technical expert.
- The ability to simplify complex concepts without oversimplifying them or making unsupported claims.
- Strong commercial judgment and an understanding of how enterprise technology buyers evaluate solutions and make purchasing decisions.
- Confidence working directly with technical SMEs, customers, executives and senior stakeholders.
- The ability to independently lead cross-functional initiatives, manage competing priorities and move work